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Reach More of Your Best Social and Programmatic Audiences

As social media and programmatic strategies evolve, marketers are placing greater emphasis on segmented targeting and campaign scale. Still, too many brands attempt to achieve scale the “traditional” way by simply adding a higher quantity of less-qualified audiences to reach conversion goals. This approach wastes marketing dollars and does little to increase conversion rates.

There is a smarter, more cost-efficient way to improve match rates and increase scale and ROI: Improve the quality of reach to your target audiences. That way, you can target large quantities of only those with the greatest propensity to engage and convert—whether through social media or programmatic channels.

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Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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Scale the Smart Way
with Custom 1st Party Campaigns

How do you achieve the optimal mix of quality and quantity for custom 1st party customer and prospect outreach? ReachSmart Digital ID from Infutor instantly adds multiple digital identity markers (email addresses and hashed email data) to your own best consumer and prospect records—eliminating wasteful spending and driving up digital ROI.

On average, email users have up to three accounts / addresses for different functions, including social and online activity.

The more addresses you have linked to a single consumer identity, the greater your ability to reach more of your premium audiences

In addition to ReachSmart, Infutor also offers self-selection lookalike audiences for social and programmatic through its predictive Identity Marketplaces

Reach Lookalike Prospects Intelligently

By selecting profiles built from predictive attributes – such as In-Market Auto utilizing Infutor’s 30 years of consumer auto ownership data along with rich demographic and lifestyle attributes – marketers can identify audiences likely already considering a purchase or service and quickly create unique prospect audiences using a wide range of multiple email addresses.

Infutor Identity Marketplaces includes up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and digital display marketing campaigns.

Immediately, you can begin deploying new campaigns across social and digital channels without wasting money on reaching unqualified prospects.

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Available Lookalike Audiences

For the highest degree of prospect segmentation and scale, Infutor delivers audiences through a wide range of consumer profiles through our Identity Marketplaces:

  • Automotive Marketplace: Target known automotive owners by VIN, make, model, and year through multiple channels including email, digital, social and direct marketing campaigns.
  • Consumer Demographic Marketplace: Reach consumers by specific demographics or lifestyle behaviors to provide more personal, targeted marketing offers.
  • Email Marketplace: Target consumers by name, address, age, IP address, URL, and multiple email addresses per consumer to maximize digital targeting.
  • New Movers Marketplace: Reach consumers who have recently moved based on geographic location, move distance, move date, and more.
  • Property Marketplace: Reach property owners based on specific geographic or property characteristics to build better segments and provide more targeted marketing offers.

Learn more about how Infutor can improve your social and programmatic campaign scale and quality of reach

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