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As social media and programmatic strategies evolve, marketers are placing greater emphasis on segmented targeting and campaign scale. Still, too many brands attempt to achieve scale the “traditional” way by simply adding a higher quantity of less-qualified audiences to reach conversion goals. This approach wastes marketing dollars and does little to increase conversion rates.
There is a smarter, more cost-efficient way to improve match rates and increase scale and ROI: Improve the quality of reach to your target audiences. That way, you can target large quantities of only those with the greatest propensity to engage and convert—whether through social media or programmatic channels.
How do you achieve the optimal mix of quality and quantity for custom 1st party customer and prospect outreach? ReachSmart Digital ID from Infutor instantly adds multiple digital identity markers (email addresses and hashed email data) to your own best consumer and prospect records—eliminating wasteful spending and driving up digital ROI.
On average, email users have up to three accounts / addresses for different functions, including social and online activity.
By selecting profiles built from predictive attributes – such as In-Market Auto utilizing Infutor’s 30 years of consumer auto ownership data along with rich demographic and lifestyle attributes – marketers can identify audiences likely already considering a purchase or service and quickly create unique prospect audiences using a wide range of multiple email addresses.
Infutor Identity Marketplaces includes up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and digital display marketing campaigns.
For the highest degree of prospect segmentation and scale, Infutor delivers audiences through a wide range of consumer profiles through our Identity Marketplaces: