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Reach More of Your Best Social and Programmatic Audiences
As social media and programmatic strategies evolve, marketers are placing greater emphasis on segmented targeting and campaign scale. Still, too many brands attempt to achieve scale the “traditional” way by simply adding a higher quantity of less-qualified audiences to reach conversion goals. This approach wastes marketing dollars and does little to increase conversion rates.
There is a smarter, more cost-efficient way to improve match rates and increase scale and ROI: Improve the quality of reach to your target audiences. That way, you can target large quantities of only those with the greatest propensity to engage and convert—whether through social media or programmatic channels.
Scale the Smart Way
with Custom 1st Party Campaigns
How do you achieve the optimal mix of quality and quantity for custom 1st party customer and prospect outreach? ReachSmart Digital ID from Infutor instantly adds multiple digital identity markers (email addresses and hashed email data) to your own best consumer and prospect records—eliminating wasteful spending and driving up digital ROI.
On average, email users have up to three accounts / addresses for different functions, including social and online activity.
The more addresses you have linked to a single consumer identity, the greater your ability to reach more of your premium audiences