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Add Value Across Engagements with Infutor’s Consumer Identity Graph

Infutor’s consumer Identity Graph makes omnichannel engagement personal—and measurably effective. Our vast repository of name, address, phone and email identity information linked with attribute data enables you to create relevant, one-to-moment experiences wherever people engage with your brand.

Tap into our Identity Graph to add considerable value across your engagement strategy.

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Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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James Johnson

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Mike Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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James Johnson

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Identity Ingestion
Complete and Correct Your Inbound Data

For a mere fraction of your lead-generation investment, Infutor verifies consumer identities on-demand at the time of ingestion or inbound engagement, starting with as little as a single piece of inbound identity data—name, phone, address, email. This includes a wide range of verification, cleaning, normalizing, completion and scoring processes to ensure data is up-to-date and accurate, including validation dates to benchmark overall accuracy.

You can also opt for bulk updates for large volumes of consumer data, including information from your campaigns and purchased files. Infutor will update core identity elements, verify accuracy, append missing information and normalize the structure so you seamlessly absorb only pristine data into your system.

Successful marketers treat their CRM and CDP systems as their most valuable asset — inputting only clean, accurate consumer identity data.

Identity Optimization
Keep Up With Your Customers’ Constant Changes

Consumer identity data inevitably becomes outdated and incorrect as people move, get new phone numbers and add email addresses. People also undergo big changes in their lifestyles and buying preferences — attributes vital to any engagement strategy. Considering the substantial investments required to obtain your data in the first place, can you really afford to let any of it go stale?

Identity optimization is the practice of ongoing data updates and enhancements to ensure your customer and prospect profiles are as accurate and complete as possible at any given moment. It includes cleaning and standardizing data, and linking millions of data elements to resolve multiple identity markers to a single identity correctly.

Optimization also incorporates processes and procedures for continuous updating of identity and attribute data to track changing preferences and needs of your customers as their life journeys unfold. Infutor’s Identity Graph informs your next moves. We know where customers and prospects have been on their life journey, where they are now, and where they’re likely to go.

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We enhance identities with valuable demographic and lifestyle attributes — empowering you to deliver the right content at the right moment.

Identity Deployment
Are You Ready for Launch?

Once you’ve amassed a wealth of consumer profile information, you want to ensure the data is capable of driving campaign deployment needs, including:

  • Real-time recognition of inbound website visitors to drive individualized experiences
  • Personalization and optimization of outbound email, digital display, video, direct mail and/or OTT television campaigns
  • Personalized modeling, testing and attribution
  • Reducing wasted or duplicated effort across all functions

Deployment also includes being able to reach the highest volume of your best customers and leveraging each touchpoint to optimize both the inbound and outbound customer experience. Infutor’s Identity Graph ensures you have the most accurate and complete consumer identity data possible before you deploy your next outreach campaign.

The bottom line:
You’ll always know who’s contacting you at the point of engagement and who your most promising customers and prospects are at any given time.

Consistently Updated

Constantly mining multiple trusted sources and our own historical and current intellectual property enables Infutor to keep on top of even the toughest cases, including:

  • Name and address changes due to marriage, divorce and job relocations
  • Multiple family members at the same address
  • People with multiple phone numbers and email addresses
  • Identifying deceased consumers for offer suppression
  • Locating consumers actively in market to purchase a home or a new or used automobile
  • Identifying consumers with specific interests through multiple outreach channels for segmented and personalized offers

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Graduated

New Address

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Employed

Work Email

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New

Car

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Married

New Name

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Promotion

Work Phone

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Parent

New Child

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Job Change

New Address

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Ported

Phone

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New Job

Work Email

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Retired

New Address

Learn more about how Infutor’s Identity Graph can add value to all of your marketing engagements

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