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How Does Identity Resolution Work?
It Brings Consumers Into Focus
Identity resolution is the process of linking all interactions, identity data, attributes and even predictive segmentation to a single consumer. Infutor links all elements relating to an individual consumer in its TrueSource™ Identity Graph. This includes names, physical addresses, email addresses, phone numbers, mobile ad IDs, hashed emails, transactions.
This TrueSource™ Identity Graph provides the foundation, integrating consumer identifiers across channels and devices.