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Turn Countless Pieces of Disparate Identity Data into a Linked, Single Source of Truth

The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth.

Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant identity graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand.

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U.S. Individuals
260
million

Daily Updates
97.5
million

Historical Data
30+
years

Our Identity Graph’s Unique Advantages

  • Identities: Identify consumers however they contact you and reach them effectively by accessing our massive repository of current, complete and linked consumer identity data. This includes names, physical addresses, mobile and landline phone numbers, email, hashed email, IP addresses, and mobile ad IDs (iOS and Android).
  • Profile Attributes: Improve one-to-one and omnichannel marketing with deterministic insights and data related to consumer demographics, preferences (hobbies, travel, tech, and more), lifestage, car and property ownership details.
  • Intelligence: Gain actionable insights into customer segments and prospects most likely to engage based on predictive analytics. Our data helps you improve inbound and outbound engagements, enhance the customer experience and realize a greater ROI.

Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects

Identity Ingestion:
Complete and Correct Inbound Data

Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement. Starting with as little as a single identity marker (name, physical address, phone number, or email address), Infutor verifies, cleanses, normalizes, completes, scores and links consumer identities to ensure your data is up-to-date and accurate, including validation dates.

You can also opt for batch updates for large volumes of consumer data, including information from your campaigns and transactions files. Infutor updates core identity elements, verifies accuracy, appends missing information and normalizes the structure so you seamlessly onboard only pristine data.

Successful marketers treat CRM and CDP systems as their most valuable asset — but they’re only as strong as the data within

Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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James Johnson

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Mike Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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James Johnson

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Identity Optimization:
Keep Up With Consumer Changes

Consumer identity data degrades quickly. Within 12 months, 30% of your CRM data could be out of date. People move, get new phone numbers and add email addresses. Larger life stage changes — marriage, children, new jobs — make a big impact on lifestyles and buying preferences.

Data updates and enrichment through identity optimization ensure that your customer and prospect profiles are as accurate and complete as possible at any moment. This includes data cleansing and hygiene, and linking millions of data elements to resolve multiple identity markers to a single identity.

Identity optimization continuously updates identity and attribute data to track the evolving preferences and needs of your customers as their life journeys unfold. Infutor’s TrueSource™ Identity Graph informs your next moves by indicating where customers and prospects have been, where they are now, and where they are likely to go.

Identity Deployment:
Are You Ready for Launch?

Once you’ve amassed a wealth of consumer profile information, you want to ensure the data is capable of driving campaign deployment needs, including:

Deployment also includes reaching the highest volume of your best-performing customers and leveraging each touchpoint to optimize the inbound and outbound customer experience. Infutor’s TrueSource™ Identity Graph ensures you have the most accurate and complete consumer identity data available before deploying your next outreach campaign. You can even scale reach by adding emails per consumer and by cross-linking devices.

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We enhance identities with valuable demographic and lifestyle attributes — empowering you to deliver the right content at the right moment

The bottom-line:
You’ll always know who’s contacting you at the point of engagement and who your most promising customers and prospects are at any given time.

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Graduated

New Address

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Employed

Work Email

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New

Car

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Married

New Name

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Promotion

Work Phone

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Parent

New Child

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Job Change

New Address

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Ported

Phone

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New Job

Work Email

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Retired

New Address

Infutor’s TrueSource™ Identity Graph –
Continuously Updated

We build our identity graph from multiple privacy-compliant sources — including every phone number in the North American dialing plan and every address mapped in the U.S. Our TrueSource™ Identity Graph creates links across all data elements that make up a consumer’s core identity. Continuously mining multiple trusted sources and our own historical and intellectual property enables Infutor to identify:

  • Name and address changes due to marriage, divorce and job relocation
  • Multiple family members at the same address
  • People with multiple phone numbers and email addresses
  • Deceased consumers for offer suppression
  • Consumers actively in-market to purchase a home or a new or used automobile
  • Consumers with specific interests through multiple outreach channels for segmented and personalized offers

Learn more about how Infutor’s TrueSource™ Identity Graph can add value to all of your marketing engagements

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