The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth.
Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand.
Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement. Starting with as little as a single identity marker (name, physical address, phone number, or email address), Infutor verifies, cleanses, normalizes, completes, scores and links consumer identities. This ensures your data is up-to-date and accurate, including validation dates.
You can also opt for batch updates for large volumes of consumer data, including information from your campaigns and transactions files. Infutor updates core identity elements, verifies accuracy, appends missing information and normalizes the structure so you seamlessly onboard only pristine data.
Consumer identity data degrades quickly. Within 12 months, 30% of your CRM data could be out of date. People move, get new phone numbers and add email addresses. Larger life stage changes — marriage, children, new jobs — make a big impact on lifestyles and buying preferences.
Data updates and enrichment through identity optimization ensure that your customer data and prospect profiles are as accurate and complete as possible at any moment. This includes data cleansing and hygiene, and linking millions of data elements to resolve multiple identity markers to a single identity.
Identity optimization continuously updates identity and attribute data to track the evolving preferences and needs of your individual customers as their life journeys unfold. Infutor’s TrueSource™ Identity Graph informs your next moves by indicating where customers and prospects have been, where they are now, and where they are likely to go.
Once you’ve amassed a wealth of consumer profile information, you want to ensure the data is capable of driving campaign deployment needs, including:
Deployment also includes reaching the highest volume of your best-performing customers and leveraging each touchpoint to optimize the inbound and outbound customer experience. Infutor’s TrueSource™ Identity Graph ensures you have the most accurate and complete consumer identity data available before deploying your next outreach campaign. You can even scale reach by adding more email addresses per consumer and by cross-linking devices.
Graduated
New Address
Employed
Work Email
New
Car
Married
New Name
Promotion
Work Phone
Parent
New Child
Job Change
New Address
Ported
Phone
New Job
Work Email
Retired
New Address
We build our identity graph from multiple privacy-compliant sources. This includes every phone number in the North American dialing plan and every address mapped in the U.S. Our TrueSource™ Identity Graph creates links across all data elements that make up a consumer’s core identity. Continuously mining multiple trusted sources and our own historical and intellectual property enables Infutor to identify:
What’s the difference between an identity graph and identity resolution? Put simply, your identity graph is your pathway to identity resolution. An ID graph provides a linked, multidimensional view of each consumer or household through their life journey – past, present and (through modeling) future.
The ID graph completes missing data elements while correcting outdated ones. However, to achieve identity resolution, your brand must leverage a foundational ID graph to link all interactions, identity data, attributes and even predictive segmentation to a single consumer.
Download to learn why now is the time to focus on your identity graph
