Episode 32 –
How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.
But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it’s best to become a commercial media platform.
In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.