Episode 7 –
Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd.
This native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty.
In this episode of Identity Revolution, Brian Garofola discusses the future of marketing and how you can build a trusting relationship with customers through AI, machine learning, and customer data platforms. He also explains how changes in privacy policies influence the growth of permission-based marketing that will target the sphere of customers’ interest.
Tune in to our latest episode to find out what Brian has to say about the difference between generic and personalized text messages in mobile marketing and what impact they have.