Identity Revolution features data-driven experts who discuss all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology.
But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you’re in the office twice a year. Unfortunately, healthcare has been slow to adopt data science leveraging external sources to describe the social and environmental factors that play a massive role in consumer health outcomes.
In this episode of Identify Revolution, Derek Rucker, co-founder and board member of Carrot Health, talks with host Fred Pfeiffer about technology disruptors in the healthcare industry, the shifting focus on patient privacy, and the power of predictive data to help people stop diseases before they develop.
While it may be a blow to people who collect ticket stubs, digital tickets are doing more than saving paper. They contribute to an overall better fan experience and generate data that experts like Matt Sullivan, CRM analyst for the Denver Broncos, use to make decisions about everything from sponsorships to fountain drink options.
In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.
In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.
McKinley also talks about the importance of accuracy over scale. He also discusses how the digital revolution created an influx of availability of data and an opportunity for arbiters of accuracy, like Truthset, to contribute to data monetization in a meaningful way.
Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.
In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and COVID’s impact over the last 18 months.
Our host Fred Pfeiffer gets a history lesson on the evolution of Luna Carpets and Steve digs deep on Think Unlimited’s technology and the future of lead generation in the Home Services industry.
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?
Jess Simpson is the Senior Vice President of Global Identity, Data, and Tech Consulting at Publicis Group. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and the consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game.
If you want to hear about Jess’ predictions for the future of identity and tech, make sure you tune in to Infutor’s latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the data and technology space.
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