Identity Revolution Podcast - Infutor
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Episode 9 –
Introduction to UID 2.0: A Unique Tech Solution to Replace Third-Party Cookies with Bill Michels from The Trade Desk

Data is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role?

Bill Michels, a GM at Trade Desk, introduces Unified ID 2.0, a “cookie sync” solution that helps different parties understand the identity of who’s on their webpage. Cory and Bill discuss the vital importance of identity and how companies should leverage it to offer their content and improve their advertising practices.

In this episode of the Identity Revolution podcast, Bill Michels will reveal exciting features of the UID 2.0 project and the importance of industry collaboration in its realization. Furthermore, Bill reveals predictions for the future of companies in MarTech, AdTech, and data space. Do they have a bright future ahead of them?

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Episode 8 –
The Role of Data in the Mortgage Industry with Kenon Chen from Clear Capital

Data has become an integral part of businesses operated nowadays. Therefore, we shouldn’t underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of much help. But is it enough?

Kenon Chen from Clear Capital mentions the importance of incorporating big data, machine learning, analytics, and artificial intelligence (AI) in the mortgage industry. He claims that these resources can help all parties, facilitating the process of buying, renting, or valuing the property.

In this episode of Identity Revolution, you will get the chance to meet our guest, Kenon Chen. He will lead you through Clear Capital’s goals, focusing on the importance of using different information sources to beat the bias and other common problems that frequently arise in the mortgage industry.

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Episode 7 –
Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes

How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd.

This native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty.

In this episode of Identity Revolution, Brian Garofola discusses the future of marketing and how you can build a trusting relationship with customers through AI, machine learning, and customer data platforms. He also explains how changes in privacy policies influence the growth of permission-based marketing that will target the sphere of customers’ interest.

Tune in to our latest episode to find out what Brian has to say about the difference between generic and personalized text messages in mobile marketing and what impact they have.

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Episode 6 –
Exploring the MarTech, AdTech Data Ecosystem with Auren Hoffman of SafeGraph

Data has to be accurate. But what is more important – accuracy or the breadth of data? Even though it is hard to deal with changes in data, its relevance is crucial. In marketing, however, the breadth of the data is more important than its accuracy.

Auren Hoffman uses Facebook as an example. He says Facebook is a channel that uses both accuracy and the breadth of the data. It is a win-win combination for this social media platform.

In this episode of Identity Revolution, Auren Hoffman talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory, discuss the expansion of companies offering different services, tools, and analysis within the data world.

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Episode 5 –
Discussing the MarTech Revolution With Scott Brinker of HubSpot

Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us.

As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services.

In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional outlook on hot industry topics, from the latest MarTech and AdTech trends to building in-house software (and of course, he includes some of his predictions for 2021).

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