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Episode 22 –
Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign

Providing excellent customer experience and meeting clients’ needs is the number one priority for every reputable company aiming to grow. But what’s the formula for seamless customer experience?

First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels.

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships with customers, and the future of the MarTech/AdTech space overall.

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Episode 21 –
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS

A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can’t help but blur the line?

If that’s so, follow your passion. Be open to learning and listening. There might be some truth in the saying: “Choose a job you love, and you’ll never have to work a day in your life.”

In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS.

Julian shares inspirational stories from his career and talks about his love for media, especially television. Julian and Cory also discuss the EVP Advanced Media role, the importance of connections in today’s business world, and kindness as a timeless virtue.

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Episode 20 –
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV

Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can’t just throw a video together and expect it to be effective. You still have to provide quality content. To do that, you have to know your audience.

In this episode of Identity Revolution, Andy Plesser, founder and CEO of Beet.TV talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He shares why it’s crucial to identify an audience, the importance of growing and changing with your audience, and the power of video to make personal connections.

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Episode 19 –
Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health

You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology.

But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you’re in the office twice a year. Unfortunately, healthcare has been slow to adopt data science leveraging external sources to describe the social and environmental factors that play a massive role in consumer health outcomes.

In this episode of Identify Revolution, Derek Rucker, co-founder and board member of Carrot Health, talks with host Fred Pfeiffer about technology disruptors in the healthcare industry, the shifting focus on patient privacy, and the power of predictive data to help people stop diseases before they develop.

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Episode 18 –
Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan

While it may be a blow to people who collect ticket stubs, digital tickets are doing more than saving paper. They contribute to an overall better fan experience and generate data that experts like Matt Sullivan, CRM analyst for the Denver Broncos, use to make decisions about everything from sponsorships to fountain drink options.

In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.

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