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Episode 24 –
Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we’re talking about IT, MarTech, and data science when it comes to marketing.

But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers’ expectations.

In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty’s career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.

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Episode 23 –
How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads

No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, you’ll need data at the foundation.

But consumers are more aware than ever of the value and power of their personal information. That’s why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytics.

In this episode of the Identity Revolution podcast, Infutor’s host Fred Pfeiffer welcomes Tom Cutshall, the CMO of Boss Leads.

Together, they discuss customer expectations in today’s data-driven world, how to consolidate privacy and build customer trust, and why consumer data is never actually free.

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Episode 22 –
Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign

Providing excellent customer experience and meeting clients’ needs is the number one priority for every reputable company aiming to grow. But what’s the formula for seamless customer experience?

First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels.

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships with customers, and the future of the MarTech/AdTech space overall.

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Episode 21 –
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS

A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can’t help but blur the line?

If that’s so, follow your passion. Be open to learning and listening. There might be some truth in the saying: “Choose a job you love, and you’ll never have to work a day in your life.”

In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS.

Julian shares inspirational stories from his career and talks about his love for media, especially television. Julian and Cory also discuss the EVP Advanced Media role, the importance of connections in today’s business world, and kindness as a timeless virtue.

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Episode 20 –
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV

Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can’t just throw a video together and expect it to be effective. You still have to provide quality content. To do that, you have to know your audience.

In this episode of Identity Revolution, Andy Plesser, founder and CEO of Beet.TV talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He shares why it’s crucial to identify an audience, the importance of growing and changing with your audience, and the power of video to make personal connections.

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