Identity Revolution Podcast - Infutor
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Episode 4 –
Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions.

Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams.

In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic.

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Episode 3 –
Using Data to Understand User Behaviors and Target Customers Differently With Dennis Hecht of Farm Journal Media

It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.

As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.

On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.

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Episode 2 –
Using AI to Predict Consumer Behavior in an Ethical Way With Andy Rossmeissl of Faraday

It didn’t take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions.

As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy’s AI software has “made hundreds of billions of predictions for hundreds of consumer brands.”

“AI is really just the newest and best way to solve problems that growing companies have faced for decades,” Andy says. With huge companies like McDonald’s already spending $300 million on AI to help customize their menu for each customer, brands can’t ignore prediction software for much longer.

Using software to predict consumer behavior is becoming a necessity for modern-day consumer businesses, but there’s a right way and a wrong way to approach AI.

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Episode 1 –
Using Data To Increase Innovation In a Century-Old Industry With Xavier Riley of Standard Industries

On any given day, you can probably find Xavier Riley tinkering with the data.

As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data.

Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100 years old. So how do you use data in such, well, old companies and industries?

Xavier’s mission is to make data accessible to everyone at the company, and folks have caught onto the excitement. Using data, he’s finding new, innovative ways to make roof shingles “sexy again.” He’s studying ways to bring interest to the industry and drive innovation.

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Learn why industry leaders are speaking with the consumer identity experts

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