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Reach More of Your Very Best Social and Programmatic Audiences

As social media and programmatic strategies evolve, marketers are placing greater emphasis on segmented targeting and campaign scale. Still, too many brands attempt to achieve scale the “traditional” way by simply adding a higher quantity of less-qualified audiences to reach conversion goals. This approach wastes valuable marketing dollars and does little to increase the likelihood of conversions.

There is a smarter, more cost-efficient way to improve match rates and increase scale and ROI: Improve the quality of reach to your target audiences. That way, you can target large quantities of only those with the greatest propensity to engage and convert—whether through social media or programmatic channels.

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Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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Mike Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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Get to Scale the Smart Way
with Custom 1st Party Campaigns

How do you achieve the optimal mix of quality and quantity for custom 1st party customer and prospect outreach? ReachSmart Digital ID from Infutor instantly adds multiple digital identity markers (email addresses and hashed email data) to your own best consumer and prospect records—eliminating wasteful spending and driving up digital ROI.

On average, email users have up to three accounts/addresses for different functions, including social and online activity.

The more addresses you have linked to a single consumer identity, the greater your ability to reach more of your premium audiences.

In addition to ReachSmart Digital ID, Infutor also offers self-selection lookalike audiences for social and programmatic through its predictive Identity Marketplaces solution for Auto, Property, New Mover, Demographic and Lifestyle.

Reach Lookalike Prospects Intelligently

By selecting profiles built from predictive attributes – such as In-Market Auto utilizing Infutor’s 30 years of consumer auto ownership data along with rich demographic and lifestyle attributes – marketers can identify audiences likely already considering a purchase or service and quickly create unique prospect audiences using a wide range of multiple email addresses.

Infutor Identity Marketplaces includes up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and digital display marketing campaigns.

Immediately, you can begin deploying new campaigns across social and digital channels without wasting money on reaching unqualified prospects.

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Available Lookalike Audiences

For the highest degree of prospect segmentation and scale, Infutor delivers audiences through a wide range of consumer profiles through our Identity Marketplaces via the Infutor QueryFlex platform:

  • Auto Marketplace: Target known automotive owners by VIN, make, model and year.
  • Auto In-Market Premium Predictive Indicator: Target automotive shoppers through our elite (non-browser) in-market predictive indicators built through known historical purchase data and several key online and offline behavioral attributes.
  • Property Marketplace: Reach property owners based on specific geographic or property characteristics.
  • New Mover Premium Marketplace: Reach consumers in their new homes based on location, move distance, move date and more.
  • Consumer Demographic Marketplace: Target consumers by specific demographics or lifestyle behaviors.

Learn more about how Infutor can improve your social and programmatic campaign scale and quality-of-reach

Contact Us Today