Auto Data to Drive Auto Industry Marketers - Infutor
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Reach the Best Prospects at the Right Time with Unmatched Auto Data

The average consumer purchases a new car once every six years. In those six years, life stages and needs change dramatically. Marriage, new children, and moving to a new home all bring a higher likelihood of buying a vehicle during a consumer’s life journey. But while the time between purchases is more than half a decade, the window closes quickly once they’re in-market. This makes accurate consumer identity data, auto data and intelligence more valuable than ever.

About 92% of car buyers research online before they buy, and the number of dealership visits continues to decline. More online resources lead to quicker decision times. It’s crucial that agencies and dealerships leverage the best available auto data to target prospects at the right moments and remain at top-of-mind with relevant messaging.

purchasing a car at dealership
man fixing car on phone

Enable Engagement During Critical Decision Making Process

Improve the value of your omnichannel marketing and conquest campaigns by targeting high-propensity prospects with new car or trade-in offers at the optimal time. Infutor’s Automotive Data Solutions are the key to higher conversions and ROI with

  • 30+ years of auto ownership data
  • Containing nearly 200 million verified records of vehicle owners
  • Rich demographic and lifestyle attributes

Our auto data and in-market data is built from hundreds of transactional sources. These include sales and service data, automobile warranty data sources, aftermarket repair/maintenance facilities, auto warranty notification, and scheduled maintenance records.

Case Study: Agency Taps Infutor for Automotive Data Solutions

An automotive agency specializing in building data-driven programs to execute omnichannel marketing campaigns was looking to optimize their automotive targeting capabilities. In the current highly competitive automotive marketplace, the agency was looking for auto data to improve their solution offerings to clients. They sought to enable clients to effectively target automotive consumers who are in the market for a new vehicle. Read our case study to learn how an automotive agency partnered with Infutor to accurately target known auto shoppers.

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Automotive agency case study

Infutor auto data and intelligence empowers you to reach auto buyers with relevant offers the moment they are in-market

Automotive
Appends

Reach known auto owners with relevant messaging at the right time by identifying their specific auto data and vehicle attributes.

Drive Engagement

Automotive
Marketplaces

Target known auto owners and lookalikes with auto data like VIN, make, model, and year; find high propensity shoppers with predictive indicators.

Find Likely Buyers

Total Automotive
Profiles

Give your marketing and data science teams a license to drive omnichannel targeting, identity completion, data analytics and predictive analytics.

Our Data at Your Site

Auto
In-Market

Identify active auto shoppers and get buying propensity scores based on purchase behavior and automotive ownership history.

More Advanced Models

Identity
Verification

Real-time scoring from 0 to 100 in under a second so you can give your best leads the best possible customer experience.

Know the Score

Identity
Completion

Return missing or incomplete contact data points to ensure you can reach automotive prospects across all channels with the best auto data.

Complete Your Leads

CRM
FreshLink

Keep up with ever-changing consumers so your messaging is relevant across their life journey.

Total CRM Solution

ReachSmart
Digital ID

Instantly add multiple digital identity markers (email addresses and hashed email data) to your best consumer and prospect records.

Eliminate Wasted Spend

Fuel omnichannel marketing and conquest campaigns with unmatched auto data

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