Reach the Best Prospects at the Right Time with Unmatched Auto Data
The average consumer purchases a new car once every six years. In those six years, life stages and needs change dramatically. Marriage, new children, and moving to a new home all bring a higher likelihood of buying a vehicle during a consumer’s life journey. But while the time between purchases is more than half a decade, the window closes quickly once they’re in-market. This makes accurate consumer identity data, auto data and intelligence more valuable than ever.
About 92% of car buyers research online before they buy, and the number of dealership visits continues to decline. More online resources lead to quicker decision times. It’s crucial that agencies and dealerships leverage the best available auto data to target prospects at the right moments and remain at top-of-mind with relevant messaging.