Consumer Data, Intelligence Ensures Insurance Marketers Get the Best Leads, Make Offers First
Where consumers live, the type of car they drive and their home value are just some of the data points that inform leading insurance marketers. However, leveraging this data to find the best potential customers, personalize messaging, and provide relevant offers is only half of the battle – insurance marketers also must ensure they’re first in line with an offer.
Consumer data and intelligence provides the fuel that insurance marketers need to understand inbound leads instantly and create a frictionless experience that maximizes their speed to lead. With solutions powered by consumer data and intelligence, marketers are able to verify, score, complete and enhance identities of the best inbound leads in real-time.