- How We Help
- Challenges Solved
- Industries Served
- Identity Resolution
Lead generation marketing is a sprint – and many lead gen marketers struggle to keep pace with today’s consumers.
More information than ever is available before contact is initiated with a business, and consumers are often at an advanced stage of the buying process by the time they engage. That means the first brand to engage with a consumer is most likely to convert shoppers that are nearly ready to purchase.
But how can lead generation marketers ensure they’re consistently ready to make timely offers? By making each inbound interaction as seamless as possible.
Infutor’s consumer data and intelligence empowers brands to immediately verify and score inbound leads in real-time so they can focus on the best leads and tailor messaging that will resonate to increase ROI. By understanding who the consumers truly are, where they’re from and their needs, brands are able to match leads with the best agent to connect in a meaningful way.
Authoritative consumer identity data also ensures that the inbound experience is frictionless – a crucial aspect of optimizing speed to lead. About 74% of marketers use web forms for lead generation services, and nearly 50% say that online forms are their highest converting lead generation marketing tool. By completing identities in real-time, brands can reduce abandonment by minimizing fields required to complete web forms and, in turn, maximize conversions.
Gain confidence in your inbound leads by evaluating incoming contact points against our identity graph.Verify and Score Leads
Boost online form submission rates by reducing the number of fields needed to accurately identify a lead.Reduce Form Friction
Drive all of your data science and analytics initiatives to truly understand your best performing leads.Smarter Marketing
Fill gaps in your brand’s consumer data with additional identity markers to improve lead acquisition.Increase Contactability
Key demographic and lifestyle attributes provide a full view of leads to drive personalized messaging.Full View of Leads
Compare lead data to our expansive identity graph for instant validation of name, phone number, phone type and consent date.Ensure Compliance
Keep up with ever-changing leads so your messaging is relevant no matter where they are in the buyer’s journey.Total CRM Solution
Create highly targeted, customizable audiences to provide more personal, targeted marketing offers.Target the Best Leads