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Power Your Lead Generation Services with Unmatched Consumer Data
Lead generation marketing is a sprint – and many lead gen marketers struggle to keep pace with today’s consumers.
More information than ever is available before contact is initiated with a business, and consumers are often at an advanced stage of the buying process by the time they engage. That means the first brand to engage with a consumer is most likely to convert shoppers that are nearly ready to purchase.
But how can lead generation marketers ensure they’re consistently ready to make timely offers? By making each inbound interaction as seamless as possible.
Equip Lead Generation Teams with the Best Tools
Infutor’s consumer data and intelligence empowers brands to immediately verify and score inbound leads in real-time so they can focus on the best leads and tailor messaging that will resonate to increase ROI. By understanding who the consumers truly are, where they’re from and their needs, brands are able to match leads with the best agent to connect in a meaningful way.
Authoritative consumer identity data also ensures that the inbound experience is frictionless – a crucial aspect of optimizing speed to lead. About 74% of marketers use web forms for lead generation services, and nearly 50% say that online forms are their highest converting lead generation marketing tool. By completing identities in real-time, brands can reduce abandonment by minimizing fields required to complete web forms and, in turn, maximize conversions.