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Fuel Innovation and Deliver Value through Identity Resolution
Martech and Adtech providers are continuously innovating. Startups and industry veterans alike are consistently bringing disruptive technology to the landscape with one common denominator across each new solution—the need for data.
Consumer identity data and intelligence is the fuel that powers apps and technologies that feature identity at the core, as well as clients’ lead generation, inbound and outbound marketing and attribution efforts. Identity resolution provides a critical foundation that enables Martech and Adtech providers to drive more value by instantly helping their clients understand consumers in order to make smarter marketing decisions.