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Fuel Innovation and Deliver Value through Identity Resolution

Martech and Adtech providers are continuously innovating. Startups and industry veterans alike are consistently bringing disruptive technology to the landscape with one common denominator across each new solution—the need for data.

Consumer identity data and intelligence is the fuel that powers apps and technologies that feature identity at the core, as well as clients’ lead generation, inbound and outbound marketing and attribution efforts. Identity resolution provides a critical foundation that enables Martech and Adtech providers to drive more value by instantly helping their clients understand consumers in order to make smarter marketing decisions.

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Access the Premier Identity Graph and Digital Device Graph

  • Infutor’s TrueSource™ Identity Graph brings disparate digital and offline identity markers together to drive identity resolution for Martech and Adtech clients
  • Our TrueSource™ Digital Device Graph enables marketers to link online and offline data for powerful cross device engagements

By achieving identity resolution, Martech and Adtech providers have the accurate data to increase effectiveness of AI initiatives, provide deeper insights for predictive modeling, and power omnichannel targeting and segmentation tools that deliver more value to clients.

Power strategic growth and client initiatives with Infutor’s unparalleled consumer identity data and intelligence.

Identity
Scoring

Enable your clients to weed out poor leads, convert more consumers into customers, and increase ROI.

Verify and Score Leads

Identity
Completion

Complete an entire consumer profile, including identity, scoring, attributes and intelligence, on-demand.

Complete Leads

Identity
Enhancement

Fill gaps in your clients’ consumer data with additional identity markers to improve customer acquisition.

Reach More Consumers

Profile
Appends

Key demographic and lifestyle attributes provide a full view of consumers to drive personalized messaging.

Increased Intelligence

On Premise
Data

Enhance solutions by leveraging our email, auto, phone, consumer history, location and property databases.

Full View of Consumers

Identity
Graph

Help your clients achieve identity resolution by turning countless pieces of disparate identity data into a linked, single source of truth.

Master Source of Truth

Digital
Device Graph

Empower offline-online digitization for onboarding, cross-device linking, privacy-compliant personalization.

Digital Solutions Suite

GeoCredit
Score

Equip your clients with unregulated scores that correlate highly to traditional credit scores without violating FCRA.

Discover Buying Power

Consumer
Intelligence

Drive all of your data science and analytics initiatives to truly understand your best performing leads.

Smarter Marketing

Segmentation
Cluster Appends

Enable clients to leverage groups of consumers that have similar demographic, geographic and psychographic traits.

Gain More Intelligence

Drive innovation and provide more value for your clients through identity resolution

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