Empowering Retailers to Identify and Enhance Identities, Personalize Messaging
Consumer identity data and intelligence has changed the game for retailers and consumer packaged goods (CPG) manufacturers. E-commerce, direct-to-consumer brands, and brick-and-mortar stores all have evolved in their interactions with customers through identity resolution.
By achieving identity resolution, leading retailers bring inbound and outbound touchpoints together, forming cohesive omnichannel marketing strategies that bring new customers, raise conversions and ROI. Understanding consumers and the attributes that define their needs, preferences, and their motivation to purchase enables retailers to segment audiences and build personalized communications that truly resonate.