The interests and lifestyles of prospects for travel, tourism and entertainment marketers are constantly changing. Consumers continuously evolve in their life journey, and among the biggest challenges for marketers is ensuring that their offers align with where a consumer is in that journey at any given moment.
Consumer identity data decays at a rate of about 30% per year – and the turnover in a multi-year span between infrequent purchases like cruises or international trips is staggering. So, it’s crucial that marketers know which stage consumers are at in their ever-changing lives when promoting a major trip like a cruise that might be taken every five years or even a local trip every few months. Accurate, up-to-date CRM data and intelligence is essential to giving marketers the ability to make those relevant offers at any point whether it’s been half of a year or half of a decade.
Infutor has the entertainment, travel and tourism data solutions that enable any marketer to keep their CRM data current, while also providing the tools needed to better understand who they are engaging with.
Marketers can empower segmentation by location, demographic, psychographic data including behaviors or lifestyles, and media usage to focus on the highest performing segments and lookalikes to grow their customer base.
By understanding a consumer’s interests and even their current geography in real-time through identity resolution, marketers are in a position to know what offer to make, where to make it and when to make it.
Keep up with ever-changing consumers so you can reach them in any channel, no matter their life stage.
Eliminate Data DecayScore the best inbound consumers and route the highest-propensity buyers to the best agents for their needs.
Verify and Score LeadsReturn missing or incomplete contact data points to ensure your brand can reach consumers across all channels.
Complete IdentitiesEmpower offline-online digitization for onboarding, cross-device linking, privacy-compliant personalization.
Digital Solutions SuiteGive your data science teams the fuel to build custom models with complete access to our databases.
Full View of ConsumersDelivers a complete analysis of customer groups so you can focus on your best performers and lift conversion rates.
Analyze Your DataInstantly understand what your best consumers look like and to provide more relevant offers.
Personalize in Real TimeAdditional identity markers and demographic and lifestyle attributes provide a full view of consumers to drive the best offers.
Better, Smarter ReachInstantly add multiple digital identity markers (email addresses and hashed email data) to your best customer records.
Eliminate Wasted Spend
