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Follow the Consumer’s Journey to Help them Choose Their Next Adventure
The interests and lifestyles of prospects for travel, tourism and entertainment marketers are constantly changing. Consumers continuously evolve in their life journey, and among the biggest challenges for marketers is ensuring that their offers align with where a consumer is in that journey at any given moment.
Consumer identity data decays at a rate of about 30% per year – and the turnover in a multi-year span between infrequent purchases like cruises or international trips is staggering. So, it’s crucial that marketers know which stage consumers are at in their ever-changing lives when promoting a major trip like a cruise that might be taken every five years or even a local trip every few months. Accurate, up-to-date CRM data and intelligence is essential to giving marketers the ability to make those relevant offers at any point whether it’s been half of a year or half of a decade.
Understand Your Consumers Better
Infutor has the entertainment, travel and tourism data solutions that enable any marketer to keep their CRM data current, while also providing the tools needed to better understand who they are engaging with.
- Instantly complete identities to shorten online forms
- Score inbound contacts to pair them with the right agent
- Fuel analytics with full data licensing and lifestyle attributes
Marketers can empower segmentation by location, demographic, psychographic data including behaviors or lifestyles, and media usage to focus on the highest performing segments and lookalikes to grow their customer base.
By understanding a consumer’s interests and even their current geography in real-time through identity resolution, marketers are in a position to know what offer to make, where to make it and when to make it.