Infutor Consumer Intelligence Solutions Drive Smarter Marketing
Consumer identity and attribute data provides a snapshot of who a consumer is — their name, their age, where they live to name a few. Consumer intelligence goes beyond a simple customer profile. It creates a broader illustrative view that offers a holistic understanding of who someone is by revealing the lifestyle preferences and behaviors that drive consumer purchase decisions.
Data-driven marketers use consumer intelligence to inform their own decision making and to create strategies that resonate and speak to customers as individuals. Improved intelligence helps brands and marketers reach and convert more customers and prospects by enabling the creation of targeted segments and highly personalized messaging for omnichannel campaigns.
Rich consumer intelligence fuels artificial intelligence and machine learning with data that empowers marketers to target the right audience and provide a meaningful experience with their brand. Increase conversions, ROI, and the lifetime value of customers through relevant messaging delivered at the right time.