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Find Home Values, New Marketing Value with Connex Automated Valuation Model

Home prices have risen consistently over the past decade — and the trend shows no signs of slowing. However, mortgage and financial services marketers who use home value as wealth indicators to drive socio-economic targeting and acquisition strategies face challenges in following the constant changes in value.

As a result, more marketers are turning to cost-effective Automated Valuation Models (AVM). These are unregulated predictive tools that calculate a home’s current value through a combination of recent comparative sales and home sales data. And with the Connex Automated Valuation Model, Infutor delivers an AVM that is unmatched in the industry by combining home value data and consumer data that tells the story of the homeowner.

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Understand the Value of a Home
— and the Homeowner

Infutor’s Connex Automated Valuation Model solution brings a powerful combination of consumer identity data, real property data and advanced machine learning. Our Automated Valuation Model calculates home values, while offering consumer identity data to help marketers understand the lifestyles, behaviors and propensities of the homeowner.

Based on unregulated and non-credit data, our AVM solution provides a much more cost-effective option than regulated AVM data for marketers.

Connex Automated Valuation Model solution enables mortgage and financial services marketers to:

  • Accurately target and convert prospects with predictive models that leverage home sales data and property attributes such as home features, tax assessments and location, among others.
  • Personalize programs and offers to engage and convert the right consumers in the right channels at the right time.
  • Identify the best audiences for product-specific cross-sell, up-sell and line extension strategies.
  • Increase customer retention and lifetime value.
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Automated Valuation Model:
Glue for Stronger Outcomes

The Connex Automated Valuation Model solution calculates current home values from consumer identity data taken from Infutor’s unmatched national property database. This includes home features, tax assessments, location, and more, along with home sales data.

Powered by Infutor’s robust TrueSource™ Identity Graph, which is based on deterministic, authoritative and permissible data extracted from deed and property information, telephone data, subscription services and numerous other privacy- and security-compliant original sources.

Get complete access to our AVM model through full file data license, batch process and on-demand, in real-time. Our API integrates with virtually any internal system, supercharging your marketing efforts. View our real-time API documentation to see how easy you can begin your integration.

Building Marketing Strategies with Automated Valuation Models

Based on unregulated and non-credit data, the Connex AVM solution empowers cost-effective marketing initiatives including:

  • Targeted acquisition: Identify prospect audiences where market value is a key driver for acquisition; using home value as an enhanced indicator for wealth and net worth to drive socio-economic targeting and acquisition strategies. Increase online and offline marketing reach by activating multi-channel audiences through our robust identity data.
  • Retention, cross-selling and lifetime value: Identify the best audiences for product-specific cross-sell, up-sell and line extension strategies; delivering personalized messaging and offers that engage and increase ROI.
  • Improved intelligence and consumer insights: Layer home value data with additional consumer demographic and property attributes to drive improved understanding of consumers within the home for advanced segmentation and profiling strategies. For example, segmenting prospects based on their home value to target a specific socio-economic status or wealth potential.
  • Data science and analytics: Ingest the automated valuation models into first-party identity graphs or CRM systems to enable data science and advanced analytics and modeling.
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Choosing right home equity solution tip sheet

What Automated Valuation Models Mean for Marketers and Lenders

Lagging home buying activity combined with homeowners staying put has led to a decline in mortgage revenues. The trend is pushing mortgage lenders and financial services marketers to mine real estate property data in search of new prospects for supplemental products. Typically, this data has been imprecise or extremely expensive – or both.

However, Automated Valuation Models and Home Equity Value solutions are beginning to emerge. And they’re providing marketers with robust data about residential property and their owners at a price they can afford.

Download to learn why Automated Valuation Models open doors

Leverage powerful, cost-effective automated valuation models in your marketing strategy

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