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Find Home Values, New Marketing Value with Connex Automated Valuation Model
Home prices have risen consistently over the past decade — and the trend shows no signs of slowing. However, mortgage and financial services marketers who use home value as wealth indicators to drive socio-economic targeting and acquisition strategies face challenges in following the constant changes in value.
As a result, more marketers are turning to cost-effective Automated Valuation Models (AVM). These are unregulated predictive tools that calculate a home’s current value through a combination of recent comparative sales and home sales data. And with the Connex Automated Valuation Model, Infutor delivers an AVM that is unmatched in the industry by combining home value data and consumer data that tells the story of the homeowner.
Understand the Value of a Home
— and the Homeowner
Infutor’s Connex Automated Valuation Model solution brings a powerful combination of consumer identity data, real property data and advanced machine learning. Our Automated Valuation Model calculates home values, while offering consumer identity data to help marketers understand the lifestyles, behaviors and propensities of the homeowner.
Based on unregulated and non-credit data, our AVM solution provides a much more cost-effective option than regulated AVM data for marketers.
Automated Valuation Model:
Glue for Stronger Outcomes
The Connex Automated Valuation Model solution calculates current home values from consumer identity data taken from Infutor’s unmatched national property database. This includes home features, tax assessments, location, and more, along with home sales data.
Powered by Infutor’s robust TrueSource™ Identity Graph, which is based on deterministic, authoritative and permissible data extracted from deed and property information, telephone data, subscription services and numerous other privacy- and security-compliant original sources.
Get complete access to our AVM model through full file data license, batch process and on-demand, in real-time. Our API integrates with virtually any internal system, supercharging your marketing efforts. View our real-time API documentation to see how easy you can begin your integration.
What Automated Valuation Models Mean for Marketers and Lenders
Lagging home buying activity combined with homeowners staying put has led to a decline in mortgage revenues. The trend is pushing mortgage lenders and financial services marketers to mine real estate property data in search of new prospects for supplemental products. Typically, this data has been imprecise or extremely expensive – or both.
However, Automated Valuation Models and Home Equity Value solutions are beginning to emerge. And they’re providing marketers with robust data about residential property and their owners at a price they can afford.
Download to learn why Automated Valuation Models open doors