- How We Help
- Identity Resolution
Home prices have risen consistently over the past decade — and the trend shows no signs of slowing. However, mortgage and financial services marketers who use home value as wealth indicators to drive socio-economic targeting and acquisition strategies face challenges in following the constant changes in value.
As a result, more marketers are turning to cost-effective Automated Valuation Models (AVM) — unregulated predictive tools that calculate a home’s current value through a combination of recent comparative sales and home sales data. And with the Connex Automated Valuation Model, Infutor delivers an AVM that is unmatched in the industry by combining home value data and consumer data that tells the story of the homeowner.
Infutor’s Connex AVM solution brings a powerful combination of consumer identity data, real property data and advanced machine learning. Our Automated Valuation Model calculates home values, while offering consumer identity data to help marketers understand the lifestyles, behaviors and propensities of the homeowner.
Based on unregulated and non-credit data, our AVM solution provides a much more cost-effective option than regulated AVM data for marketers.
The Connex Automated Valuation Model solution calculates current home values from consumer identity data taken from Infutor’s unmatched national property database (home features, tax assessments, location, and more) along with home sales data.
The Connex AVM solution is powered by Infutor’s robust Identity Graph, which is based on deterministic, authoritative and permissible data extracted from deed and property information, telephone data, subscription services and numerous other privacy- and security-compliant original sources.
Based on unregulated and non-credit data, the Connex AVM solution empowers cost-effective marketing initiatives including: