Total Consumer Connex Clusters Power Personalized Marketing, Drive Analytics
In order to maximize customer acquisition and retention, marketers need to understand their best customers and prospects based on their most important KPIs. They need to know where to find those consumers, what their preferred media channel is, and how to deliver personalized messaging to increase conversions.
Connex Segmentation Clusters are groups of consumers who exhibit similar demographic, lifestyle and media consumption characteristics, empowering marketers to understand the unique attributes that comprise their most profitable consumer segments. Armed with this rich data, data scientists can drive analytics and modeling to power their brand’s unique marketing initiatives.