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Reach More Top Converting Customers and Lookalikes with Infutor Consumer Demographic Data

Each consumer has a story. Their age, where they live, lifestyle attributes, and more help tell that story — and the key to maximizing marketing ROI and conversions lies within.

Infutor’s Consumer Demographic Marketplace empowers marketers to leverage robust demographic and lifestyle data, as well as premium predictive indicators to target prospects who best align with their brand and consumers who behave like them.

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Unmatched Consumer Demographic Data

Leveraging our massive TrueSource™ Identity Graph and powerful consumer demographic data, Infutor’s Consumer Demographic Marketplace algorithmically identifies prospects based on key consumer demographic and lifestyle information.

This consumer intelligence is the key to better segmentation and omnichannel acquisition campaigns based on attributes such as age, marital status, income, lifestyle preferences, and more.

With access to robust consumer demographic data in an easy-to-use audience building platform, you can customize and segment your target audience based on your objectives

ReachSmart Digital ID

Expand your audience with Infutor’s ReachSmart Digital ID. Through our Consumer Demographic Marketplace, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and programmatic marketing campaigns.

The more email addresses you have per consumer, the greater your ability to reach more of your premium audiences. Immediately deploy new campaigns across social and digital channels without wasting money on unqualified leads.

With our Consumer Demographic Marketplace, you’ll reach and convert more prospects and lookalikes by creating targeted segments and highly personalized messaging.

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Key Advantages

  • Infutor’s Consumer Demographic Marketplace is built from our TrueSource™ Identity Graph of 260 million consumers in 130 million households
  • Target consumers by specific attributes including age, marital status, income, lifestyle preferences, and more
  • Our consumer data is permissibly obtained and multi-sourced from hundreds of high-confidence public and proprietary sources including real estate deed and property data, point-of-sale/purchasing transactions, vehicle sales and service information, surveys and interest data, publication and subscription data, as well as other authoritative public and proprietary sources
  • Consumer data is matched to Infutor’s TrueSource™ Identity Graph for validation and verification of identity data
  • Update and maintain CRM data to improve marketing, retention, and cross-sell programs

Key Consumer Data Elements for Targeting and Segmentation


  • Name
  • Address
  • Exact age
  • Gender
  • Phone number
    (up to 3 per household)

Demographic Data

  • Geographic attributes
  • Estimated income
  • Marital status
  • Education
  • Ethnicity
  • Members in household
    (seniors, children, single parents)
  • Home ownership
    (dwelling type, home value, age of home, pool, fireplace, length of residence)

Financial Indicators

  • Credit Card users
  • Wealth Score
  • GeoCredit Score

Lifestyles and Interests

  • Membership Clubs
  • Shopper
  • Pet Owners
  • Book Buyers / Readers
  • High-Tech
  • Sports
  • Arts
  • Collectibles
  • Home and Garden
  • DIY / Home Improvement
  • Cooking and Wine
  • Outdoors
  • Gaming and Gambling
  • Traveling
  • Physical Fitness
  • Self-Improvement
  • Automotive DIY
  • Investing
  • Parenting
  • Children’s Interests
  • Boating
  • Motorcycling

Vehicle Ownership

  • Luxury
  • SUV
  • Pickup truck

Reach more targeted prospects, expand your marketing reach with Consumer Demographic Marketplace

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We use only information acquired permissibly from reliable sources, complying with all federal and state data privacy laws. Learn about data we obtain and how it is used:
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