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Build Audiences, Reach More Top Converting Consumers with Infutor’s Property Data Marketplace

Property data is a key indicator of a consumer’s propensity to buy a wide range of products — financial services, insurance, and home services are among the highly predictive property-related purchases. Infutor’s Property Marketplace empowers marketers to target and deliver more relevant, timely and high-end offers to these high-propensity shoppers.

With Infutor’s robust property data, marketers create custom and lookalike audiences of their best-performing consumers to drive ROI and conversions.

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Unmatched Property Data

Leveraging our TrueSource™ Identity Graph and nationwide real estate data and property information, Infutor’s Property Marketplace enables marketers to target and segment more than 148 million commercial and residential property owners.

Infutor’s property data Marketplace covers more than 99% of all properties nationwide and contains more than 200 additional property attributes. This robust real estate data is a valuable resource ideal for home services marketing, insurance verification, real estate prospecting, finance risk assessment, market analytics, and data modeling. Our property data helps any marketer reach the consumers who have the highest propensity to buy their products and services.

With access to hundreds of real estate data features in an easy-to-use audience building platform, you can customize and segment your target audience based on your objectives

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Property Data Marketplace Advantages

  • Target consumers by specific property attributes including geography, home value, mortgage data, and hundreds of home features (square footage, year built, number of bedrooms/bathrooms and more)
  • Build powerful personas and profiles of high-value property owners to create elite, high-touch prospect segments
  • Power research and analytics for key initiatives such as market expansion or new store openings
  • Update and maintain CRM data to improve marketing, retention, and cross-sell programs

Even More Advantages

  • Authoritative Data: Infutor’s permissibly obtained and multi-sourced property data is built from Assessor’s Parcel Number (APN), containing information on 148 million commercial and residential properties from authoritative sources (at the time the deed is filed).
  • Coverage: Infutor’s property and real estate data covers 99% of all properties from more than 3,000 counties nationwide with as many as 200 property attributes per record.
  • Accuracy: Infutor has years of experience compiling property and real estate data from varied and complex sources. Our property data contains only known characteristics of a specific property and all property owners are verified against our TrueSource™ Identity Graph, consisting of more than 260 million multi-sourced individuals with 97.5 million daily updates.
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Key Property Data Attributes for Targeting and Segmentation

Property Attributes

  • Property type
  • Geographical location
  • Land use
  • Year built
  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Heating / cooling system(s)
  • Presence of a pool
  • Presence of a fireplace
  • Roof type
  • Construction type
  • Mobile home indicator
  • Subdivision name


  • Valuation
  • Appraisal
  • Market value
  • Homestead data
  • Tax amount
  • Deed type
  • Sales date, seller name(s)
  • Prior sales information


  • Fixed or variable
  • Seller carryback
  • Title company
  • Loan amount
  • Interest rate
  • Lender name
  • 2nd / 3rd mortgage

Improve marketing segmentation, personalization and analytics initiatives with Infutor’s Property Data Marketplace

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We use only information acquired permissibly from reliable sources, complying with all federal and state data privacy laws. Learn about data we obtain and how it is used:
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