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The Importance of Relating to the Buyer

Michelle Tilton, VP of marketing at Infutor, offers advice on how B2B marketers can develop business-specific strategies to turn prospects into buyers.

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Navigating the Media Spend, Reach and Engage Landscape

Infutor CEO Gary Walter shares three key areas of focus for media success including linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.

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Insights That Will Shape the Customer Experience and Data Privacy Landscape in 2020

Infutor CEO Gary Walter shares his 2020 predictions on how data science and data privacy will converge into a workable solution for marketers, consumers and regulators.

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Infutor Identity Graph Boosts Home Depot’s Customer Engagement

By partnering with Infutor to capture customer identity and streamline the user experience, Vibes’ client improved customer engagement by 238%.

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Infutor Launches CCPA Opt-out Portal

Consumer identity management expert’s data opt-out portal presents consumers with a single place to manage their personal information across many third party partners.

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Predictions for Marketing Trends in 2020

Entering the new year, Infutor CEO predicts that companies will invest in and integrate consumer insights within their marketing strategies.

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Infutor Client Sees Increase in Customer Engagement by Utilizing ID Max Solution

Vibes’ recent integration with Infutor’s identity completion solution gives customers access to a robust identity graph, leading to enhanced profile matching and segmentation.

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The Division of Segmentation

A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

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Infutor’s New Opt Out Portal Ensures CCPA Requirements are Met

Infutor launches a data opt-out portal in accordance with the California Consumer Privacy Act (CCPA), allowing California consumers to log in, confirm their identities, and be removed from the data that Infutor manages.

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Infutor Launches Opt-out Service to Support Businesses

Infutor’s opt-out service assists businesses that collect personal data from consumers in complying with the California Consumer Protection Act (CCPA).

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Using MAIDs to Solve Cookie and Privacy Regulation Challenges

Gary Walter discusses the decline of cookies and how marketers are turning to MAIDs and identity resolution platforms as reliable, data-driven solutions to reach potential and recurring customers with personalized messages.

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Infutor Announces Acquisition of Dunn Data Company

With the acquisition of Dunn Data, Infutor enhances consumer identity, demographic, lifestyle, and affinity attribute data within its TruthSet Identity Graph.


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