Consumer Insights Drive Advanced Segmentation, Personalization | Infutor
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Fueling the Most Advanced Personalization, Segmentation and Analytics Initiatives

The benefits of better targeting are clear. Engagement, customer experience, brand loyalty, conversion rates improve when marketers execute a personalized targeting strategy. However, most brands simply don’t know enough about their consumers to deliver relevant 1:1 communications.

Effective segmentation requires accurate and complete consumer identity data with rich attributes such as demographics, psychographics, online and mobile behaviors, buying propensities, purchasing history and more. With Infutor’s consumer insights, marketers as well as the platforms and value-added resellers they leverage are empowered to truly understand the consumers they engage with.

To drive powerful personalized efforts, Infutor offers its unparalleled Total Consumer Insights to enable marketers to achieve higher conversion rates and ROI, and data science teams to fuel analytics and data modeling initiatives that optimize performance, generate higher conversions, and reduce marketing spend.

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Leverage Unmatched Consumer Insights

Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available to marketers and data scientists. Featuring 266 million persistent individual IDs and 120 million households, Total Consumer Insights leverages Infutor’s industry leading consumer TrueSource™ Identity Graph consisting of demographic and location data (lat/long coordinates, including geolevel precision assignments), offline contact markers, Connex segmentation clusters, and nearly 30 Census fields.

Total Consumer Insights is a standalone on-premise solution that can be anonymized for brands and platforms looking to improve segmentation and activation without onboarding personally identifiable information (PII).

Truthset Accuracy Results

Truthset, an independent third-party, measures the accuracy of record-level consumer data so that companies can make more informed decisions to produce better business outcomes. For their current wave, Truthset measured consumer demographic data providers including Infutor. Some of the results:

  • Age + Gender – above average accuracy on age, gender, and age + gender
  • Renters – better accuracy than the average provider
  • 18-24 Year Olds – top ranked for ability to identify
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Reach and convert more customers and prospects by creating highly targeted segments, personalized messaging and driving analytics and data modeling through the power of Total Consumer Insights

Total Consumer Insights Enables

  • Improved personalization for customer acquisition, retention and loyalty through improved demographic attributes, including MarketShare and Consumer Passion Index data.
  • Advanced audience segmentation and look-alike targeting strategies with Connex Clusters that work as a highly predictive signal in models or as a standalone segmentation system.
  • Premium analytics and data modeling fueled by the most comprehensive collection of U.S. consumer shopper data on the market.
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Key Advantages

  • Infutor’s industry-leading TrueSource™ Identity Graph features 266 million persistent individual IDs with more unique attributes per person, 120 million households and hundreds of segmentation clusters.
  • State-of-the-art cloud-based identity resolution engine empowers better linking of individual records and highly accurate household data.
  • Offline contact points such as names, addresses and phones include additional intelligence such as “address confirmed as deliverable for mail”, “phone number is on the Federal Do Not Call list”, and more.
  • Anonymized PII and synthetic keys allow for personalized consumer experiences without exposing personally identifiable information.

In addition to core demographic data such as age, gender, income, marital status, and presence of children, you’ll get:

Residential info

  • Length of residence
  • Homeowner or renter
  • Dwelling type
  • Market value of house

Family information

  • Marital status
  • Single parent
  • Number of people in household
  • Language spoken
  • Presence and number of children

Financial information

  • Household income
  • Wealth score

Purchase behavior

  • Travel
  • Electronics
  • Sports
  • +70 more

Purchase affinity index

  • Movies
  • Skiing
  • Personal finance
  • Job seekers
  • +100 more

Connex Segments and Targets

  • 130 household clusters
  • 68 neighborhood clusters
  • 5 messaging clusters
  • 18 generation clusters
  • 11 lifestage clusters

Census Data

  • 27 key census fields (age, 8-digit date of birth, gender, ethnicity, race, and more)

Learn how Infutor’s Total Consumer Insights powers personalization, segmentation and analytics

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