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Drive Personalization, Segmentation, Analytics with Consumer Demographic Data

There is no one-size-fits-all marketing message. Consumers demand personalization, and when done right, it will reduce acquisition costs, lift revenue, and increase marketing efficiency.

Successful personalization is driven by knowing as much as possible about your customers. Infutor’s Total Demographic Profiles provide rich consumer demographic data to let you truly understand your consumers’ wants and needs, powering personalized marketing initiatives as well as analytics and segmentation.

Available as an on-premise data license, Total Demographic Profiles give you full control to host and access our consumer data on-site, with ongoing updates provided on a scheduled basis. With flexible licensing terms, you can utilize this data for outbound marketing, inbound personalization, CRM enrichment and analytics.

Effectively engage your audience by understanding what motivates them

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Total Demographic Profiles enable:

  • Marketing segmentation and personalization: Empower your marketing and analytics teams with the most robust consumer demographic data to drive one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments. These segmented audiences enable you to deliver personalized offers at the right time, increasing conversions and higher customer lifetime value.
  • Optimization of inbound engagements and customer experience: Enable your customer experience team to truly know their customers. With key consumer demographic and lifestyle data, your agents will be able to have more meaningful engagements with customers and prospects, resulting in reduced call times and more conversions.
  • Modeling and analytics: Leverage a wealth of robust demographic and lifestyle profile attributes to improve consumer data models and enable advanced analytics. With Infutor’s consumer data, your data science and analytics teams will uncover new and important insights that drive sales, reduce costs and improve customer lifetime value.

With rich consumer demographic and lifestyle intelligence, you’ll be able to reach and convert more customers and prospects by creating targeted segments and highly personalized messaging.

Key Features:

  • Infutor’s Total Demographic Profiles include 266 million consumers in 120 million households
  • Our consumer data is permissibly obtained and multi-sourced from hundreds of high-confidence public and proprietary sources including real estate deed and property data, point-of-sale/purchasing transactions, vehicle sales and service information, surveys and interest data, publication and subscription data, as well as other authoritative public and proprietary sources
  • Consumer data is matched to Infutor’s TrueSource™ Identity Graph for validation and verification of identity data. A Persistent ID and Household ID are added to each record to enable precision targeting
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Key Consumer Data Elements


  • Name
  • Physical Address
  • Exact Age
  • Gender
  • Telephone Number
    (up to 3 per household)


  • Geographic Demographics
  • Estimated Income
  • Marital Status
  • Education
  • Ethnicity
  • Members in Household
    (seniors, children, single parents)
  • Home Ownership
    (dwelling type, home value, age of home, pool, fireplace, length of residence)

Financial Indicators

  • Credit Card Users
  • Wealth Score
  • Purchasing Power Score
    (risk proxy score)

Lifestyle and Interests

  • Membership Clubs
  • Shopper
  • Pet Owners
  • Book Buyers/Readers
  • High-Tech
  • Arts
  • Collectibles
  • Home and Garden
  • DIY/Home Improvement
  • Cooking and Wine
  • Gaming and Gambling
  • Traveling
  • Physical Fitness
  • Self-Improvement
  • Automotive DIY
  • Sports
  • Outdoors
  • Investing
  • Parenting and Children’s Interest
  • Boating and Motorcycling

Vehicle Ownership

  • Luxury
  • SUV
  • Pickup Truck

Learn how Infutor’s Total Demographic Profiles power personalization, segmentation and analytics for omnichannel marketing

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