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Drive More Conversions with Infutor’s Real Estate and Real Property Data

Property data is a key indicator of a consumer’s propensity to buy a wide range of products — financial products, insurance, and home services are among the highly predictable property-related purchases. Infutor’s Total Property Profiles are the foundation that allow marketers to create personalized engagements and deliver more relevant, timely and high-scale offers to these high-propensity shoppers. Segmentation, inbound lead validation, personalization, market tracking, and analytics are just some of the tools your brand can leverage with our property data in order to target these audiences.

The Total Property Profiles real estate database provides detailed insights about property owners that can make any demand generation campaign more effective. This property data is available as an on-premise data license, giving you full control to host and access our real estate database on-site, with scheduled updates that keep your data up-to-date.

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Infutor’s Property Data enables you to:

  • Uncover New Consumer Insights and Segmentation Strategies: Power your analytics engine with rich consumer property data. With up to 200 property attributes per property owner, such as square footage, number of rooms, lot size and more, we enable you to build in-depth consumer profiles and uncover new lookalike audiences for lead generation initiatives.
  • Personalize Messaging to Property Owners: Increase campaign ROI with more personalized and targeted engagements. Predictive real estate data attributes such as home value, purchase date, property descriptors, and mortgage information enable you to focus resources on high-value prospects and their preferences. Maximize conversions with personalized marketing campaigns featuring relevant real estate intelligence that engages your target audience.
  • Increase Conversions with Better Lead Scoring: Incorporate property attributes into your lead scoring models to identify the leads most likely to convert and improve speed to lead.

With key property owner identity, lifestyle and life stage attribute information, you can refine and optimize your segmentation and personalization strategies.

Infutor’s Property Owners Outperform in Competitive Evaluations, Here’s Why:

  • How it’s Built: Infutor’s property data is built from Assessor’s Parcel Number (APN), containing nearly 150 million commercial and residential properties from authoritative sources
  • Coverage: Infutor’s real estate data covers 99% of all properties from more than 3,000 counties nationwide with as many as 200 property attributes per record
  • Accuracy: Infutor has years of experience compiling property data from different and complex sources. Our real estate data contains only known characteristics of a specific property and all property owners are verified against our TrueSource™ Identity Graph, consisting of more than 260 million multi-sourced individuals with 97.5 million daily updates
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Key Property Data Elements

Property Attributes

  • Property Type
  • Geographical location
  • Land use
  • Year built
  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Heating / cooling system(s)
  • Presence of a pool
  • Presence of a fireplace
  • Roof type
  • Construction type
  • Mobile home indicator
  • Subdivision name

Assessor Information

  • Valuation
  • Appraisal
  • Market value
  • Homestead data
  • Tax amount
  • Deed type
  • Sales date and seller name(s)
  • Prior sales information

Mortgage Data Attributes

  • Fixed or variable
  • Seller carryback
  • Title company
  • Loan amount
  • Interest rate
  • Lender name
  • 2nd / 3rd mortgage

Learn more about how Infutor’s Total Property Profiles drive property owner targeting, inbound identity completion and marketing analytics

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