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Drive More Conversions with Infutor’s Real Estate Data and Property Data

Property data is a key indicator of a consumer’s propensity to buy a wide range of products — financial products, insurance, and home services are among the highly predictable property-related purchases. Infutor’s Total Property Profiles are the foundation that allow marketers to create personalized engagements and deliver more relevant, timely and high-scale offers to these high-propensity shoppers. Segmentation, inbound lead validation, personalization, housing market data tracking, and analytics are just some of the tools your brand can leverage with our property data in order to target these audiences.

The Total Property Profiles real estate data provides detailed insights about property owners that can make any demand generation campaign more effective. This property data is available as an on-premise data license. This gives you full control to host and access our real estate data on-site, with scheduled updates that keep your data up-to-date.

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Infutor’s Property Data enables you to:

  • Uncover New Consumer Insights and Segmentation Strategies: Power your analytics engine with rich consumer property data. With up to 200 property attributes per property owner, such as square footage, number of rooms, lot size and more, we enable you to build in-depth consumer profiles. Our property data will help you uncover new lookalike audiences for lead generation initiatives.
  • Personalize Messaging to Property Owners: Increase campaign ROI with more personalized and targeted engagements. Predictive real estate data attributes such as home value, purchase date, property descriptors, and mortgage information enable you to focus resources on high-value prospects and their preferences. Maximize conversions with personalized marketing campaigns featuring relevant real estate intelligence that engages your target audience.
  • Increase Conversions with Better Lead Scoring: Incorporate property attributes into your lead scoring models to identify the leads most likely to convert and improve speed to lead.

With key property data including owner identity, lifestyle and life stage attribute information, you can refine and optimize your segmentation and personalization strategies.

Infutor’s Property Owners Outperform in Competitive Evaluations, Here’s Why:

  • What it is: Total Property Profiles is Infutor’s licensed data set for on-premise use. It includes nearly 150 million U.S. properties and up to 200 rich attributes on those properties. In addition, information on the adult consumer tied to that specific property is included. This data set enables you to host and access our property identities on-site for maximum flexibility, with ongoing updates provided on a regular basis.
  • How it’s built: Our property database is built from authoritative sources, including county assessor data. We incorporate our proprietary process to ensure the property profiles are clean while maximizing accuracy and coverage.
  • Coverage: Infutor’s real estate data covers 99% of all properties from more than 3,000 counties nationwide with up to 200 property attributes per record.
  • Accuracy: Infutor’s compilation process incorporates 1000+ steps to ensure our Property Profiles only contain high confidence attributes. Additionally, all property owners are verified against our TrueSource™ Identity Graph, which contains 266 million multi-sourced U.S. consumers and processes over 97.5 million updates daily.
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Stanford rent control whitepaper

White Paper: You Probably Didn’t Know this Residential Data Existed

A study of rent control in the San Francisco area by Stanford University professors was made possible by Infutor property data and real estate data that you might not even have known existed. Our rich consumer historical residential data features both current and historical address data and includes commercial, covering over 99% of U.S. properties. Read our white paper to learn about some of the top use cases for our property data and real estate data.

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Key Property Data Elements

Property Attributes

  • Property Type
  • Geographical location
  • Land use
  • Year built
  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Heating / cooling system(s)
  • Presence of a pool
  • Presence of a fireplace
  • Roof type
  • Construction type
  • Mobile home indicator
  • Subdivision name

Assessor Information

  • Valuation
  • Appraisal
  • Market value
  • Homestead data
  • Tax amount
  • Deed type
  • Sales date and seller name(s)
  • Prior sales information

Mortgage Data Attributes

  • Fixed or variable
  • Seller carryback
  • Title company
  • Loan amount
  • Interest rate
  • Lender name
  • 2nd / 3rd mortgage

Learn more about how Infutor’s Total Property Profiles drive property owner targeting, inbound identity completion and marketing analytics

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