- How We Help
- Identity Resolution
Consumers accessing Infutor’s website specifically for Privacy and Opt-Out purposes are NOT subject to any website data capture processes. Any personal information entered through our privacy portal is only used for the purpose of identifying the Consumer in our files, expressly for the Consumer’s purposes of Opt-Out and Privacy Protection. Entered information will NOT be used for any other purpose, including marketing, resale, or any other business usage.
Infutor and its various affiliates and subsidiaries provide to clients a wide variety of data products and services; help our clients (and their clients) to provide more targeted, efficient and relevant marketing and communications, and to understand their consumers better. Our clients may advertise to and communicate with their own customers through various media channels, like direct mail, email, display ads or even TV or radio ads. Many of these services are described in greater detail on our website, Infutor.com
If you are a consumer specifically interested in your personal data as managed by Infutor, please refer to the following
If you are a consumer who resides in the state of California, or otherwise feels that you are covered by the California Consumer Protection Act (CCPA), in addition to Section 2, please also refer to the following
If you represent a business, and/or are specifically interested in the information that we collect for business purposes, please refer to the following Sections:
Infutor obtains all Consumer information from permissible and legal sources. Infutor fully complies with all applicable federal, state, and local laws and regulations as related to Consumer Privacy and Personal Information protection. This includes the Health Insurance Portability and Accountability Act (HIPAA), General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
Infutor encourages Consumers to visit our website to learn about Data Privacy and understand the Consumer Opt-Out process. Further sections of this Policy will describe how Infutor’s website collects information for business purposes from visitors with a business interest. Consumers accessing Infutor’s website specifically for Privacy and Opt-Out purposes are NOT subject to any website data capture processes, including those described in Section 5 of this policy.
In addition to the Consumer Privacy language in the above Section 2, the California Consumer Privacy Act (CCPA) requires businesses, including Infutor, to provide specific services and information for California consumers. These include:
A California Consumer has the right to request a disclosure of the personal information a business collects, uses, discloses, and sells. Infutor is considered a Data Broker as defined by CCPA. The data we collect and manage is described in Section 4 (The Types of Data That We Obtain and Use) of this Policy. Note that Infutor does NOT obtain or manage any information related to minors under the age of 18 years.
The business (Infutor) has the right and obligation to verify the identity of the Consumer requesting services related to CCPA. In order for Infutor to properly verify the Consumer’s identity prior to any information disclosure, Infutor will require, at a minimum, the Consumer’s full name, address, Social Security Number, Date of Birth, and valid email address. For the purposes of fraud prevention and other misuse, if a Consumer can not be reasonably verified, the services available under CCPA can not be rendered.
A California Consumer, upon proper verification of identity, also has the right to request that the Consumer’s personal information be deleted from all files that are used for commercial or business purposes. In the case of Infutor, this data deletion process has the same effect, and should be considered the same as an “Opt-Out” (as described in Section 2).
A California Consumer may click here to access the CCPA Disclosure and Opt-Out processes.
Infutor receives information from and handles information on behalf of a wide variety of consumer-facing companies, applications and services, “B2B” companies and services, and data compilers and suppliers. We sometimes receive information through public sources, such as census data, court or county clerk, property or legal records and other public records. This information (the “Information”) may include:
We use and make available Information for various purposes. For instance, we may use this Information for the following purposes:
Sometimes, we may use Information and Data Segments to help Clients (including other data platforms) perform “cross-channel” marketing – analyzing, locating and creating potential marketing “audiences” through multiple channels, e.g., web and mobile, or TV/radio.
The above is not necessarily an exclusive description of the ways we may use Information or offer our services. (You may learn more about our products and services by reviewing descriptions of our services on our website.) However, we strive to use data responsible and to work with legal and responsible marketers, and to help marketers create and deliver marketing that is relevant and informative.
This website itself is primarily directed to businesses that may wish to use our services, but we of course welcome consumers and others who want to know more about our services. If you access this website for purposes limited to Consumer Opt-Out or learning about Privacy, then NO INFORMATION IS COLLECTED. If you access this website or contact us by email for purposes other than Privacy and Consumer Opt-Out, we may collect the following information:
We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. To opt out of this type of targeted online advertising (sometimes called “interest-based advertising”) or to learn more about it, please go to aboutads.info. We may combine any information including Information you provide to us.
You can unsubscribe from our corporate emails by accessing the “opt out” or “unsubscribe” (or similar) link we provide in the footer of each email that we send. Keep in mind, however, that even if you delete your account, we may retain your Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our agreements and policies, and take other actions permitted by law. Note that even if you unsubscribe or opt-out, we may still send you communications related to your use of and transactions with our services.
Infutor may share data it has, including Information and Data Segments, as follows:
This section provides more information about cookies and similar technologies that we, our Clients and our business partners may use, and how they work.
We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.
When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.
If you have questions or concerns about Infutor’s privacy efforts or data products, please contact us:
18W140 Butterfield Road
One Lincoln Center, Suite 1020
Oakbrook Terrace, IL 60181
Last Updated, December 10, 2019