Infutor’s Data Enhancement and Appending Services Expand Reach and Drive Smarter Marketing by Painting a Full Consumer Picture
Adding consumer identity markers and intelligence increases contactability and engagement from the top of the funnel to the bottom. Which of your customers are investors or donate to charity? Who is likely to be in the market for a new car or home, as well as insurance — and what is their purchasing power?
Infutor’s data enrichment services fill gaps in consumer data records so any brand can drive smarter marketing that leads to better conversions, ROI, and lifetime value. And by adding crucial identity markers, you’ll increase omnichannel reach (email, phone, digital and direct mail) and improve consumer contactability, ensuring your relevant messages are successfully delivered to the right audience.
Even with fractional identity data — as little as a single identifier (name, physical address, phone number, email) — Infutor returns permissibly obtained and multi-sourced data appends and data enrichment from our massive consumer TrueSource™ Identity Graph. Available through our on-demand real-time API or batch services, Infutor’s Identity Data Enrichment Appends deliver identity markers and key demographic and lifestyle attributes, painting a complete picture of your customers.
Leverage our data enhancement services to gain comprehensive data and intelligence for expanded contactability, audience segmentation and personalized engagement, as well as data modeling and analytics to refine your outreach strategy.