Build Better Marketing Strategies with Infutor’s Real Estate and Property Data
The purchase of financial solutions, insurance, or home services is highly predictable — when the right property data is utilized. Infutor’s Property Data Appends empowers marketers to create personalized engagements and deliver more relevant, timely and high-end offers to these high-propensity shoppers. Simply provide an address, and we’ll return up to 200 attributes per property owner through our on-demand real-time API or batch services that drive unique marketing strategies.
Segmentation, inbound lead validation, personalization, market tracking, and analytics are just some of the tools a brand can leverage with our property data in order to target and convert these audiences.
With only an address, Infutor’s Property Data Appends provide marketers with a 360-degree view of a property and its owner.
Infutor’s Property Data enables you to:
- Uncover New Consumer Insights and Segmentation Strategies: Power your analytics engine with rich consumer property data. With up to 200 property attributes per property, such as square footage, number of rooms, lot size and more, we enable you to build in-depth consumer profiles and identify new lookalike audiences for lead generation initiatives.
- Personalize Messaging to Property Owners: Increase campaign ROI with personalized and targeted engagements. Predictive real estate data attributes such as home value, purchase date, property descriptors, and mortgage information allow you to focus resources on high-value prospects and their preferences. Maximize conversions with personalized marketing campaigns featuring relevant real estate intelligence that engages your target audience.
With a 360-degree view of a property and its owner, you can refine and optimize your segmentation and personalization strategies.
Infutor’s Property Data Outperforms the Others in Competitive Evaluations, Here’s Why:
- How it’s Built: Infutor’s property appends are built from Assessor’s Parcel Number (APN) data, containing nearly 150 million commercial and residential properties from authoritative sources.
- Coverage: Infutor’s real estate data covers 99% of all properties from more than 3,000 counties nationwide with as many as 200 property attributes per record.
- Accuracy: Infutor has years of experience compiling property data from different and complex sources. Our real estate data contains only known characteristics of a specific property and all property owners are verified against our customer Identity Graph, consisting of more than 260 million multi-sourced individuals with 97.5 million daily updates. The data is available via API and batch for bulk processing.
Key Property Data Elements
- Property Type
- Geographical location
- Land use
- Year built
- Square footage
- Number of bedrooms
- Number of bathrooms
- Heating / cooling system(s)
- Presence of a pool
- Presence of a fireplace
- Roof type
- Construction type
- Mobile home indicator
- Subdivision name
- Market value
- Homestead data
- Sales date and seller name(s)
- Prior sales information
- Fixed or variable
- Seller carryback
- Title company
- Loan amount
- Interest rate
- Lender name