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Articles

Messaging During a Crisis: Technology and Marketing Leaders Share Insights

Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to marketing.


Tip Sheets

Is Your Brand Prepared to Maintain Success?

With an increase in consumers spending more time at home over the next few weeks, Infutor has put together recommendations for understanding, reaching and converting as many consumers as possible during this unprecedented time.


Articles

Empathy Puts Brands in Position to Succeed Now and in the Future

For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.


Articles

Are Brands Prepared to Maintain Success Amid a New Wave of Online, Call Center Activity?

Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.


Articles

This is What We Learned at AdExchanger’s Industry Preview

AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.


Articles  –  Interviews

Customer Data First: This is How Brands Can Maximize Digital Retention

We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.


Featured In  –  Whitepapers

The Division of Segmentation

A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.


Whitepapers

Our 2020 Guide to Identity Graphs

Infutor’s latest whitepaper explores what an identity graph is, the development and operational considerations when implementing one and how it can power your marketing.


Tip Sheets

Going Beyond
Property Data

Learn how Home Equity and Automated Valuation Model data gives lenders, financial services marketers an edge.


Whitepapers

A Vision of Marketing
in 2020

View our recent white paper to learn more about what the experts at Infutor see in store for marketing in 2020 and beyond.


Whitepapers

This is How Financial Services Marketers Reach Leads First

Infutor’s guide to financial services lead generation explores how marketers can reach the best leads first.


Tip Sheets

Before Signing On
the Dotted Line

Learn how to spot a strong contract while avoiding unwanted surprises in your agreement with a data provider.

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