Resources


How to Succeed with a Privacy-First Focus to Omnichannel Marketing

For the protection of your consumers, your reputation, and your bottom line, your omnichannel marketing initiatives must include a heightened focus on data privacy and governance – both of which we explore further in this handbook.

Whitepapers

Learn how NsureHub cuts costs and scales its insurance business by streamlining policy sales

Leaders at NsureHub recognized the industry’s rapid shift towards digital transformation and began strategizing on how to implement technology to not only scale but also profit.

Case Studies

Simplify Your Approach to Consumer Centricity: How Spring EQ Designs For Today’s Consumer Expectations

Haydn Sweterlitsch, SVP of Marketing at Spring EQ, took to the V!A 2022 stage to show how disruption has impacted the marketing industry, and why simplified experience and customer-centric user design will be critical to keep pace moving forward.

Articles

Human Touch in the Age of Digital Transformation: How Invoca Remains a Market Leader in AI-Powered Conversation Intelligence

V!A 2022 attendees had the opportunity to hear from Gregg Johnson, CEO of Invoca, about how you can bring the best elements of human-to-human conversation to the digital experience.

Articles

Improving Insurtech's Customer-Centricity

To rise above this new wave of challenges in 2022 and beyond, insurers will need to adopt a consistent marketing approach across all channels that’s anchored by a laser focus on customer-centricity.

Whitepapers

Verisk Marketing Solutions Doubles Down on Data Integrity with Strategic Hire of Christine Frohlich as Head of Data Governance

As the digital world accelerates, concerns about data privacy and data misuse continue to be top of mind. In its first strategic hire since its inception earlier this year, Verisk Marketing Solutions doubles down on its commitment to data integrity.

Articles

InMobi Selects Verisk’s Infutor to Deliver More Informed Audience Insights

InMobi, a leading provider of content, marketing and monetization technologies, selected Infutor to help enhance high-quality, first-party sourced demographic data on the InMobi mobile ad platform.

Articles  –  Partners

The Insurer's Data-Driven Approach to Successful Engagement

With an ever more complicated and convoluted buyer journey - learn why insurance providers need to optimize first-party data to improve the customer experience and better know their consumers.

Whitepapers

Lead Generator's Handbook

Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.

Whitepapers

How CTV Improves the Viewing and Marketing Experience With Tal Chalozin of Innovid

The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.

Articles

The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are likely here to stay, fueled by a desire for convenience. Combined with a digital ecosystem embracing consumer privacy, this is forcing companies to reevaluate priorities.

Tip Sheets

Balancing Consumer Privacy and Digital Experiences with Anthony Katsur of IAB Tech Lab

Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing customer data privacy and customer experience.

Articles