For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.
Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.
AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.
We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.
More than 1,000 of the top lead generators and digital marketers gathered in Boston recently for Connect to Convert 2019. The conference featured dozens of educational sessions by industry professionals who shared the latest solutions and innovations to help find, nurture and convert the best leads.
The Sept. 13 deadline for final changes to the California Consumer Privacy Act of 2018 (CCPA) is just around the corner. Many businesses still find themselves struggling to fully understand.
Infutor and Ruf have entered a new life stage, joining forces to deliver the next generation of identity resolution and data-science driven solutions. Infutor is the expert in Consumer Identity Management, enabling brands to learn everything they need to know…
Email remains a core part of the marketing mix. With brands sending more email than ever, relying on the channel to develop and maintain relationships as well as drive sales, it’s critical to maintain a strong sender reputation.
Exploring the potential challenges professionals face when verifying Millennials and how to solve them.
Persistent identification across all channels is key to omnichannel success. With the ever-growing number of ways to engage, it’s a challenge for brands to identify customers, including when and where they were acquired.
Learn what you need to know about data appending, taking the information you have and turning it into so much more, and key questions to ask your data provider.
The big thing in marketing still needs accurate identity data. Artificial Intelligence – AI – is everywhere because it significantly advances the potential of automated marketing.
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