How smart brands get the most from 1st-, 3rd-party data. Infutor and Amperity answer questions on how consumer data can be leveraged to better connect with customers.
Recognized by Inc. 5000 as one of America’s Fastest Growing Companies and as an Employer of Choice by Crain’s Chicago Business, Infutor Celebrates Strong Employer Culture and Momentum.
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your platform.
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients with the right intelligence.
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in the gaps.
Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to marketing.
For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.
Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.
AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.
We sat down with Infutor's Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.
More than 1,000 of the top lead generators and digital marketers gathered in Boston recently for Connect to Convert 2019. The conference featured dozens of educational sessions by industry professionals who shared the latest solutions and innovations to hel...
