Discussing The Trade Desk’s Unified ID 2.0 (UID2) initiative as its being rolled out ahead of the phase-out of third-party cookies with Bill Michels.
Serial founder and SafeGraph CEO Auren Hoffman talks about the benefits of more and better marketing tools.
Stanford economist Rebecca Diamond’s study using Infutor’s historical and property data sheds light on impacts of home foreclosures on economic well-being.
MarTech veteran and HubSpot VP Scott Brinker joins Infutor to discuss why more software options is good and why he’s excited about the no-code movement.
Peters explains how COVID changed the way the Vikings brand interacts with consumers, how they collaborate with other sports teams, and how they use data to figure out what kind of fan you are and how to serve you better.
How smart brands get the most from 1st-, 3rd-party data. Infutor and Amperity answer questions on how consumer data can be leveraged to better connect with customers.
Recognized by Inc. 5000 as one of America’s Fastest Growing Companies and as an Employer of Choice by Crain’s Chicago Business, Infutor Celebrates Strong Employer Culture and Momentum.
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your platform.
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients with the right intelligence.
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in the gaps.
Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to marketing.
For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.
