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Articles

6 Key Takeaways from Connect to Convert 2019

More than 1,000 of the top lead generators and digital marketers gathered in Boston recently for Connect to Convert 2019. The conference featured dozens of educational sessions by industry professionals who shared the latest solutions and innovations to help find, nurture and convert the best leads.


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CCPA is Coming: How Infutor is Staying Ahead of the Curve

The Sept. 13 deadline for final changes to the California Consumer Privacy Act of 2018 (CCPA) is just around the corner. Many businesses still find themselves struggling to fully understand.


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Infutor and Ruf Strategic Solutions: Simply Better Together

Infutor and Ruf have entered a new life stage, joining forces to deliver the next generation of identity resolution and data-science driven solutions. Infutor is the expert in Consumer Identity Management, enabling brands to learn everything they need to know…


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Why Validation is Key to Successful Email Marketing

Email remains a core part of the marketing mix. With brands sending more email than ever, relying on the channel to develop and maintain relationships as well as drive sales, it’s critical to maintain a strong sender reputation.


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Millennials: Verifying the Underbanked Generation

Exploring the potential challenges professionals face when verifying Millennials and how to solve them.


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Breaking Down Data Silos

Persistent identification across all channels is key to omnichannel success. With the ever-growing number of ways to engage, it’s a challenge for brands to identify customers, including when and where they were acquired.


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Data Appending 101 and 16 Questions to Ask Your Data Provider

Learn what you need to know about data appending, taking the information you have and turning it into so much more, and key questions to ask your data provider.


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Succeeding with AI, Your Foundation Must Be Anything but Artificial

The big thing in marketing still needs accurate identity data. Artificial Intelligence – AI – is everywhere because it significantly advances the potential of automated marketing.

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