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A Deeper Dive:
How Smart Brands Get the Most from Data

How smart brands get the most from 1st-, 3rd-party data. Infutor and Amperity answer questions on how consumer data can be leveraged to better connect with customers.

Articles  –  Interviews

Infutor Honored with Growth and Employer Awards

Recognized by Inc. 5000 as one of America’s Fastest Growing Companies and as an Employer of Choice by Crain’s Chicago Business, Infutor Celebrates Strong Employer Culture and Momentum.

Articles  –  Awards / Recognition

Activation and Attribution: Identity is a CDP’s Link to Becoming the Complete Solution

Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your platform.

Articles

Identity and Intelligence:
The Smart Way to Separate Your CDP from the Pack

In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients with the right intelligence.

Articles

Identity: The Constant During the CDP Evolution

To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in the gaps.

Articles

Messaging During a Crisis: Technology and Marketing Leaders Share Insights

Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to marketing.

Articles

Empathy Puts Brands in Position to Succeed Now and in the Future

For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.

Articles

Are Brands Prepared to Maintain Success Amid a New Wave of Online, Call Center Activity?

Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.

Articles

This is What We Learned at AdExchanger’s Industry Preview

AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.

Articles

Customer Data First: This is How Brands Can Maximize Digital Retention

We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.

Articles  –  Interviews

6 Key Takeaways from Connect to Convert 2019

More than 1,000 of the top lead generators and digital marketers gathered in Boston recently for Connect to Convert 2019. The conference featured dozens of educational sessions by industry professionals who shared the latest solutions and innovations to help find, nurture and convert the best leads.

Articles

CCPA is Coming: How Infutor is Staying Ahead of the Curve

The Sept. 13 deadline for final changes to the California Consumer Privacy Act of 2018 (CCPA) is just around the corner. Many businesses still find themselves struggling to fully understand.

Articles