Haydn Sweterlitsch, SVP of Marketing at Spring EQ, took to the V!A 2022 stage to show how disruption has impacted the marketing industry, and why simplified experience and customer-centric user design will be critical to keep pace moving forward.
V!A 2022 attendees had the opportunity to hear from Gregg Johnson, CEO of Invoca, about how you can bring the best elements of human-to-human conversation to the digital experience.
As the digital world accelerates, concerns about data privacy and data misuse continue to be top of mind. In its first strategic hire since its inception earlier this year, Verisk Marketing Solutions doubles down on its commitment to data integrity.
InMobi, a leading provider of content, marketing and monetization technologies, selected Infutor to help enhance high-quality, first-party sourced demographic data on the InMobi mobile ad platform.
The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.
Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing customer data privacy and customer experience.
The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation for brand growth, loyalty, data privacy, and personalization.
Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI and machine learning in the MarTech field.
Every job is a learning opportunity. Even if you are not earning enough, the experience you’ll gain will pay off eventually. Dreams come true, and even if it’s hard to believe, you can earn money and be in love with...
Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of privacy on Healthcare Marketing.