Articles


Simplify Your Approach to Consumer Centricity: How Spring EQ Designs For Today’s Consumer Expectations

Haydn Sweterlitsch, SVP of Marketing at Spring EQ, took to the V!A 2022 stage to show how disruption has impacted the marketing industry, and why simplified experience and customer-centric user design will be critical to keep pace moving forward.

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Human Touch in the Age of Digital Transformation: How Invoca Remains a Market Leader in AI-Powered Conversation Intelligence

V!A 2022 attendees had the opportunity to hear from Gregg Johnson, CEO of Invoca, about how you can bring the best elements of human-to-human conversation to the digital experience.

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Verisk Marketing Solutions Doubles Down on Data Integrity with Strategic Hire of Christine Frohlich as Head of Data Governance

As the digital world accelerates, concerns about data privacy and data misuse continue to be top of mind. In its first strategic hire since its inception earlier this year, Verisk Marketing Solutions doubles down on its commitment to data integrity.

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InMobi Selects Verisk’s Infutor to Deliver More Informed Audience Insights

InMobi, a leading provider of content, marketing and monetization technologies, selected Infutor to help enhance high-quality, first-party sourced demographic data on the InMobi mobile ad platform.

Articles  –  Partners

How CTV Improves the Viewing and Marketing Experience With Tal Chalozin of Innovid

The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.

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Balancing Consumer Privacy and Digital Experiences with Anthony Katsur of IAB Tech Lab

Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing customer data privacy and customer experience.

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Using Data to Improve Your Customer Experience With Ian Dewar

The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation for brand growth, loyalty, data privacy, and personalization.

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When and How Marketing Became MarTech and a Subspecialty of Data Science? With Marty Kihn of Salesforce

Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI and machine learning in the MarTech field.

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How to Turn Your Passion Into Career With Julian Zilberbrand of ViacomCBS

Every job is a learning opportunity. Even if you are not earning enough, the experience you’ll gain will pay off eventually. Dreams come true, and even if it’s hard to believe, you can earn money and be in love with...

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Using Predictive Data to Help Patients Get Healthier with Derek Rucker

Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of privacy on Healthcare Marketing.

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For CRM Marketers Who Obsess Over Customer Lifetime Value: Data and Platform Usage Matter

Infutor had the pleasure of attending the recent CRMC tradeshow and presented with Amperity. Here are some of the insights discussed.

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Email Addresses will Stand the Identifier Test of Time

Today, as third-party cookies and device identifiers are driven away by browser changes and privacy laws, the email address remains the most stable and platform-independent identifier.

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