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Tip Sheets


A Complete Guide to Adding Value

To help navigate the consumer identity data landscape, Infutor put together a list of everything you should look for in the provider as well as the consumer data they’re providing.

Tip Sheets

Five Things to Look for in a Data Analytics Partner

With data being the fuel that helps analytics teams anticipate consumer behaviors, Infutor discusses what to look for in a third-party data provider to ensure brands are making the best decision for their data science initiatives.

Tip Sheets

Is Your Brand Prepared to Maintain Success?

With an increase in consumers spending more time at home over the next few weeks, Infutor has put together recommendations for understanding, reaching and converting as many consumers as possible during this unprecedented time.

Tip Sheets

Going Beyond
Property Data

Learn how Home Equity and Automated Valuation Model data gives lenders, financial services marketers an edge.

Tip Sheets

Before Signing On
the Dotted Line

Learn how to spot a strong contract while avoiding unwanted surprises in your agreement with a data provider.

Tip Sheets

Understanding the Data You Need to Drive Superior Results

Learn how deterministic and probabilistic data differ and which one to choose to ensure accurate, on-target and effective results.

Tip Sheets

Developing a Needs-Based Data Acquisition Strategy

Gain the knowledge you need to work with your data partner to ensure your data-driven applications operate smoothly and delivery the best possible results.

Tip Sheets

Lifting Results in Higher Education

Learn how Infutor’s authoritative consumer and household data can help colleges and universities maximize success.

Tip Sheets

Why Bigger Data Isn't Always Better

Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context and use of the data being evaluated.

Tip Sheets

Making Sense of the Numbers

In part two of this series, Infutor provides benchmarks and guidelines to help you better understand the results you receive from a data evaluation.

Tip Sheets

Taking Data for a Spin

In part one of a three-part data evaluation series, Infutor shares guidelines that will help you perform a successful data evaluation when choosing a provider for your business.

Tip Sheets

Giving credit where credits due

Learn how creating a solid foundation of consumer identity data can result in more effective targeting to those most likely to convert.

Tip Sheets
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