Tip Sheets


The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are likely here to stay, fueled by a desire for convenience. Combined with a digital ecosystem embracing consumer privacy, this is forcing companies to reevaluate priorities.

Tip Sheets

Time to Switch Identity Resolution Vendors?

Your marketing and customer engagement efforts are only as good as the data that supports them. If your vendor keeps falling short of your quality goals, it’s time to make a change. Worried about the effort involved with changing vendors?

Tip Sheets

Four ‘Cs’ You Need to Achieve True Data Quality

In this data quality tip sheet, Infutor examines the most pressing challenges that marketers in every industry face each day, and how they can be overcome.

Tip Sheets

Failing Fast and Going Back to Square One

To help organizations prepare for the new year, Infutor put together a guide to share which topics they expect to be trending in the data world in 2021.

Tip Sheets

Identity: The Heart of Success for Analytics Pros

With technological advances and changes in consumer behavior, analytics pros are leveraging identity as the new secret weapon to maximize and measure ROI.

Tip Sheets

Identity: The Heart of Marketing Success

Infutor COO Kevin Dean discusses why consumer identity continues to be one of the most valuable tools for marketers in order to maximize and measure their ROI.

Tip Sheets

The Ultimate 2021 Data Strategy Guide

Infutor put together a guide for what data and analytics pros should be focusing on ahead of budget season after a transformative year.

Tip Sheets

Going Beyond the Walled Gardens

In this recent interview, Infutor's VP of Analytics discusses the power of identity in reaching consumers outside of closed ecosystems.

Tip Sheets

The Ultimate Data Strategy Guide for 2021

To ensure success in 2021, Infutor has put together a guide of what brands and marketers can learn from 2020 and how to apply those strategies into next year.

Tip Sheets

A Complete Guide to Adding Value

To help navigate the consumer identity data landscape, Infutor put together a list of everything you should look for in the provider as well as the consumer data they’re providing.

Tip Sheets

Five Things to Look for in a Data Analytics Partner

With data being the fuel that helps analytics teams anticipate consumer behaviors, Infutor discusses what to look for in a third-party data provider to ensure brands are making the best decision for their data science initiatives.

Tip Sheets

Is Your Brand Prepared to Maintain Success?

With an increase in consumers spending more time at home over the next few weeks, Infutor has put together recommendations for understanding, reaching and converting as many consumers as possible during this unprecedented time.

Tip Sheets