Whitepapers - Infutor
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Conquering the Complexities of Identity Resolution

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. A situation growing more challenging with the changing identity landscape.

Whitepapers

What's Next for Your Identity Strategy?

Infutor's latest white paper explores how to build a future-proof consumer identity strategy with the deprecation of third-party cookies looming and Apple's IDFA privacy changes.

Whitepapers

2021 Privacy and Omnichannel Marketing Handbook

Infutor's handbook goes over everything brands need to know about privacy and omnichannel marketing to ensure they're prepared in 2021.

Whitepapers

An Analytics Pro's 2021 Guide to Managing an Identity Graph

How analytics professionals can manage an identity graph to ensure that the their data is ingested, cleansed and linked for a foundation that their marketers can rely on to identify consumers across platforms.

Whitepapers

Your 2021 Guide to Managing an Identity Graph

Infutor's ultimate guide to managing an identity graph explores what an identity graph is, how it creates value, and why it’s essential for every marketer.

Whitepapers

Choosing Between Scale and Accuracy

How Infutor’s consumer identity management expertise addresses three prominent healthcare marketing challenges to solve the choice between scale and accuracy.

Whitepapers

Infutor and LeadsCouncil Present The Complete Guide to Lead Buying

To help businesses navigate the lead buying process from beginning to end, the independent LeadsCouncil in tandem with Infutor gathered lead buyers, sellers, and industry leaders to create the definitive lead buying handbook.

Whitepapers

Providing Real Value in Personalization

In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want and also shows how brands can provide value right away.

Whitepapers

Improve Your Speed to Lead

How consumer identity management expedites conversions by enabling instant validation and scoring of inbound lead information to better prioritize higher quality leads.

Whitepapers

Now is the Time to Focus On Your Identity Graph

Infutor's latest whitepaper explores what an identity graph is, the development and operational considerations when implementing one and how it can power your marketing.

Whitepapers

A Vision of Marketing in 2020

View our recent white paper to learn more about what the experts at Infutor see in store for marketing in 2020 and beyond.

Whitepapers

This is How Financial Services Marketers Reach Leads First

Infutor’s guide to financial services lead generation explores how marketers can reach the best leads first.

Whitepapers