Whitepapers


Lead Generator's Handbook

Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.

Whitepapers

A Year of Change for Consumer Identity Data

Infutor’s experts examined several key trends shaping the digital marketing industry. The resulting predictions for 2022 tell a comprehensive story of escalating scrutiny, new opportunities, and plot twists demanding consideration.

Whitepapers

Speaking Their Language: A Data-Driven Approach to Customer Interactions

There’s no question better targeting improves the customer experience, increases engagement, and builds brand loyalty. The problem is many lack the insights necessary to effectively deliver personalized interactions at scale.

Whitepapers

Conquering the Complexities of Identity Resolution

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. A situation growing more challenging with the changing identity landscape.

Whitepapers

What's Next for Your Identity Strategy?

Infutor's latest white paper explores how to build a future-proof consumer identity strategy with the deprecation of third-party cookies looming and Apple's IDFA privacy changes.

Whitepapers

2021 Privacy and Omnichannel Marketing Handbook

Infutor's handbook goes over everything brands need to know about privacy and omnichannel marketing to ensure they're prepared in 2021.

Whitepapers

An Analytics Pro's 2021 Guide to Managing an Identity Graph

How analytics professionals can manage an identity graph to ensure that the their data is ingested, cleansed and linked for a foundation that their marketers can rely on to identify consumers across platforms.

Whitepapers

Your 2021 Guide to Managing an Identity Graph

Infutor's ultimate guide to managing an identity graph explores what an identity graph is, how it creates value, and why it’s essential for every marketer.

Whitepapers

Choosing Between Scale and Accuracy

How Infutor’s consumer identity management expertise addresses three prominent healthcare marketing challenges to solve the choice between scale and accuracy.

Whitepapers

Infutor and LeadsCouncil Present The Complete Guide to Lead Buying

To help businesses navigate the lead buying process from beginning to end, the independent LeadsCouncil in tandem with Infutor gathered lead buyers, sellers, and industry leaders to create the definitive lead buying handbook.

Whitepapers

Providing Real Value in Personalization

In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want and also shows how brands can provide value right away.

Whitepapers

Improve Your Speed to Lead

How consumer identity management expedites conversions by enabling instant validation and scoring of inbound lead information to better prioritize higher quality leads.

Whitepapers