For the protection of your consumers, your reputation, and your bottom line, your omnichannel marketing initiatives must include a heightened focus on data privacy and governance – both of which we explore further in this handbook.
To rise above this new wave of challenges in 2022 and beyond, insurers will need to adopt a consistent marketing approach across all channels that’s anchored by a laser focus on customer-centricity.
With an ever more complicated and convoluted buyer journey - learn why insurance providers need to optimize first-party data to improve the customer experience and better know their consumers.
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.
Infutor’s experts examined several key trends shaping the digital marketing industry. The resulting predictions for 2022 tell a comprehensive story of escalating scrutiny, new opportunities, and plot twists demanding consideration.
There’s no question better targeting improves the customer experience, increases engagement, and builds brand loyalty. The problem is many lack the insights necessary to effectively deliver personalized interactions at scale.
Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. A situation growing more challenging with the changing identity landscape.
Infutor's latest white paper explores how to build a future-proof consumer identity strategy with the deprecation of third-party cookies looming and Apple's IDFA privacy changes.
Infutor's handbook goes over everything brands need to know about privacy and omnichannel marketing to ensure they're prepared in 2021.
How analytics professionals can manage an identity graph to ensure that the their data is ingested, cleansed and linked for a foundation that their marketers can rely on to identify consumers across platforms.