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Proof that Incorporating Data Hygiene Best Practices Improves Marketing Results


The importance of data quality and duplicate identification

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A national database technology company who specializes in working with both large national business-to-consumer and business-to-business marketers needed a consumer identity management partner with expertise in advanced data processing and linking analytics.

When approached by a top national health insurance carrier to help improve database quality and reduce marketing costs, this database technology company looked to Infutor for a best-in-class cleansing and linking solution.

Download our case study to gain further insights into how this database technology company utilized Infutor’s robust master identity graph to help its health insurance carrier client standardize, enrich and update their database for improved marketing metrics.

Database management company case study

Access our free case study now to learn more about the benefits of data hygiene

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