Better, Faster, Smarter Marketing

To optimize the predictive accuracy of their clients’ models, Faraday required a foundation of current and historical consumer identity data — and the power to process it quickly. To help build the most accurate data set possible, Faraday enlisted leading consumer identity management expert Infutor.

See how Infutor’s data helps inform predictions such as:

• Which leads are most (or least) likely to convert
• Which customers are ready to deepen engagement
• Which customers are likely to churn or lapse