SRAX boosts BIGtoken platform with the consumer identity management expert’s powerful Connex Audience Clusters
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The BIGtoken platform from digital marketing and consumer data management technology company SRAX is uniquely transparent, as it can gather and activate outbound campaigns based on real-time insights. And to help brand clients further extend their audience reach with authoritative data, SRAX partnered with consumer identity management expert Infutor Data Solutions.
And with Infutor data, SRAX saw significant lifts in impressions in its initial campaigns versus data from another provider.
