A Complete Guide to Adding Value

Are you leveraging consumer identity data for your value-added solution? There are many considerations to make in terms of data and the provider you choose to partner with. To help navigate the consumer identity data landscape, we’ve put together a list of everything you should look for in the provider as well as the consumer data they’re providing, including:

• Data quality, scale and deliverability
• Transparency and data testing
• Legal and ethical data sourcing
• Security and flexibility