Marketers in the U.S. spend hundreds of millions on identity resolution. That number will only increase, with projections pointing north of $2.5 billion in 2022. Technological advances and changes in consumer behavior have marketers leveraging identity as the new secret weapon to drive omnichannel campaigns and attribution.
We sat down with Infutor COO Kevin Dean to discuss why consumer identity will continue to be one of the most valuable tools for marketers in order to maximize and measure their ROI.
You’ll also learn:
- Why marketers should focus on people-based marketing
- Where innovation is occurring with second-party data
- How the data industry will evolve in 2021 and how marketers can define success