Identity: The Heart of Marketing Success

Infutor COO Kevin Dean discusses how identity resolution leads to a marketing revolution for brands

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Marketers in the U.S. spend hundreds of millions on identity resolution. That number will only increase, with projections pointing north of $2.5 billion in 2022. Technological advances and changes in consumer behavior have marketers leveraging identity as the new secret weapon to drive omnichannel campaigns and attribution.

We sat down with Infutor COO Kevin Dean to discuss why consumer identity will continue to be one of the most valuable tools for marketers in order to maximize and measure their ROI.

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Identity: The Heart of Marketing Success

Download now to read the full conversation with Infutor’s new COO Kevin Dean

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