Consumer Identity and Impact on Omnichannel Strategy

Infutor’s latest webinar provides insight into:

• Key components of a consumer’s identity that impact your omnichannel campaigns
• How identity impacts each channel of communication (mobile, brick and mortar, online, customer service)
• Six practical ways Consumer Identity Management can significantly impact your marketing ROI and reduce media costs

Why does the foundational identity of a consumer mean so much to today’s top brands, and how does this impact omnichannel marketing efforts

Consumer identity management, when done right, is the core strategy that has propelled the nation’s leading omnichannel brands to continued excellence.