Webinar: Pursuit of the 360-Degree Customer View

There are seemingly endless data solutions in the marketplace promising businesses a complete picture of their customers and customer behavior. But before choosing a technology partner, it’s critical for marketers to understand the difference between “clean” data and “dirty” data, as well as how available data tools vary. Join industry experts as they share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.

In this session, Infutor’s Zora Senat and Willow Data Strategy’s Stephen Yu discuss:

Key differences between data solutions — including CDPs, identity graphs, and CRMs
Why linking and structuring datasets lays a critical foundation for success
Important steps for data hygiene and categorization
How to extract data insights and extend reach across all channels

Pursuit of the 360-Degree Customer View webinar

Access our free webinar recording to learn what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.

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Pursuit of the 360-Degree Customer View: Evaluating CDPs, Identity Graphs & CRMs

Access our free webinar recording to learn what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.