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Optimize Marketing Segmentation and Personalization with Demographics from Infutor’s Consumer Data

Infutor’s Total Demographic Profiles provide you with a wealth of consumer data that helps you better understand your customers and prospects. This deep insight will drive modeling and analytics functions, empowering your marketing team to better reach and engage your best consumers.

Available as an on-premise data license, it gives you full control to host and access our consumer data on-site, with ongoing updates provided on a scheduled basis. With flexible licensing terms, you can utilize this data for outbound marketing, inbound personalization, CRM enrichment and analytics.

Knowing what motivates your target audience is key to understanding how to effectively engage with them.

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Total Demographic Profiles enable:

  • Marketing segmentation and personalization: Empower your marketing team with the most robust consumer profiles to drive more one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments. These segmented audiences enable you to deliver personalized offers at the right time, resulting in increased conversions and higher customer lifetime value
  • Optimization of inbound engagements and customer experience: Enable your customer experience team to truly know their customers. With key demographic and lifestyle consumer data, your agents will be able to have more meaningful engagements with both customers and prospects, resulting in reduced call times and increased conversions
  • Modeling and analytics: Leverage a wealth of robust demographic and lifestyle profile attributes to improve consumer data models and enable advanced analytics. With Infutor’s consumer data, your data science and analytics teams will be able to uncover new and important insights that will drive sales, reduce cost and improve customer lifetime value

With rich consumer demographic and lifestyle intelligence, you’ll be able to reach and convert more customers and prospects by creating targeted segments and highly personalized messaging.


  • Infutor’s Total Demographic Profiles include 250 million consumers in 130 million households
  • Our consumer data is multi-sourced from hundreds of high confidence public and proprietary sources including real estate deed and property data, point-of-sale/purchasing transactions, vehicle sales and service information, surveys and interest data, publication and subscription data, as well as other authoritative public and proprietary sources
  • Consumer data is matched to Infutor’s Identity Graph for validation and verification identity data. A Persistent ID and Household ID are added to each record to enable precision targeting
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Key Consumer Data Elements:


  • Name
  • Address
  • Exact Age
  • Gender
  • Telephone Number (including up to 3 per household)


  • Geographic Demographics
  • Estimated Income
  • Marital Status
  • Education
  • Ethnicity
  • Members in Household (seniors, children, single parents)
  • Home Ownership (dwelling type, home value, age of home, pool/fireplace, length of residence)

Financial Indicators

  • Credit Card Users
  • Wealth Score
  • Purchasing Power Score (risk proxy score)

Lifestyle and Interests

  • Membership Clubs
  • Shopper
  • Pet Owners
  • Book Buyers/Readers
  • High-Tech
  • Arts
  • Collectibles
  • Home and Garden
  • DIY/Home Improvement
  • Cooking and Wine
  • Gaming and Gambling
  • Traveling
  • Physical Fitness
  • Self-Improvement
  • Automotive DIY
  • Sports
  • Outdoors
  • Investing
  • Parenting and Children’s Interest
  • Boating and Motorcycling

Vehicle ownership

  • Luxury
  • SUV
  • Pickup Truck

Learn how Infutor’s Total Demographic Profiles power marketing segmentation, personalization and analytics for omnichannel marketing

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