Infutor Data Solutions: The Consumer Identity Management Experts

Infutor has mastered the science of consumer identity management and identity resolution. With an unrivaled depth and breadth of accurate data permissibly obtained from the most authoritative sources, we deliver what brands need to know about consumers in real time to make informed marketing and risk mitigation decisions.

We do this better than anyone else because it’s
the only thing we do

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Beginning with Direct Marketing Data

Infutor Data Solutions started in 2003 as a compiler of core consumer identity assets, including landline and mobile phone numbers and physical addresses.

By adding and linking digital data, rich consumer attributes and predictive segmentation, we evolved into a secure, privacy-compliant foundation for accurately identifying consumers before, during and in-between inbound and outbound engagements.

Perpetual Improvement

In 2016, Infutor received a large strategic investment backed by the growth equity team at Norwest Venture Partners, a global multi-stage investment firm with more than $6 billion in capital under management.

Led by executives from the industry’s top information services firms, we have since enhanced our expert leadership team, solutions, technology and our unmatched TrueSource™ Identity Graph and TrueSource™ Digital Device Graph.

This powerful data repository provides an up-to-the moment snapshot of consumers by linking together their identity and attribute data, including demographics and psychographics that keep pace with consumers’ changing lifestyles.

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Our TrueSource™ Identity Graph combines 30+ years of rich, historical consumer data with hundreds of unique, hard-to-find data assets, updated daily with 97.5 million transactions. This information provides insights into the complete consumer life journey and drives predictive intelligence for marketers.

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Every day, Fortune 1000 clients rely on Infutor’s expertise and on-demand data, powered by highly flexible, automated technology, to:

  • Turn unknown identities into known customers and prospects with personalized inbound engagement in real-time
  • Increase outbound omnichannel marketing reach and one-to-moment conversions
  • Improve digital marketing performance through higher audience match rates
  • Drive segmentation of 1st party audiences and the creation of lookalike audience targeting through analytics, cluster analysis and predictive indicators
  • Cleanse, link, optimize and enhance their CRM data

Increased Momentum

In 2018, Infutor acquired Ruf Strategic Solutions, a data intelligence expert, for its extensive suite of customer analytics that aid marketers’ data-driven decisions.

Infutor was named one of America’s fastest-growing private companies, when it made the distinguished Inc. 5000 list for the sixth time. With a rapid growth rate propelling us over the last decade, we are building on our momentum with a rapidly expanding client base and client retention holding at an impressive industry high rate.

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Learn more about how Infutor can drive your identity management initiatives

Contact Us