At the core of each consumer is an identity — an identity that goes beyond name, age, address and demographic information.
Countless pieces of data like lifestyle preferences, interests, and even propensities to make a purchase, come together to complete the picture that defines a true consumer identity.
Just as identity is at the core of each consumer — it should also be at the core of your brand. It should inform every contact point you have with a lead or customer, and drive each inbound or outbound marketing decision you make.
Understand who you’re in contact with at any given moment. Gain the data-driven advantage that you need to build successful, personalized omnichannel marketing campaigns that maximize ROI and minimize risk.
Infutor empowers marketers through solutions that provide a 360-degree view of consumers from the first interaction, throughout their life and entire customer journey. Our solutions are powered by an unmatched TrueSource™ Identity Graph that combines 30+ years of historical, permissibly obtained United States consumer data with hundreds of unique, hard-to-find data assets. Our identity graph is updated daily with 97.5 million transactions.
Infutor’s ID Ver instantly scores and verifies inbound leads, while offering the ability to add intelligence. This empowers you to anticipate consumer’s desires and needs, segment customers, and refine in-moment personalization. With ID Ver lead scoring and verification, you will be able to identify your most promising leads and efficiently guide them to the right representatives in real-time to create a seamless experience for your consumers.
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With as little as a single identifier (name, physical address, landline and mobile phones, or email addresses), ID Max instantly offers consumer identity and lead completion. This is done by delivering multiple email addresses and phone numbers for each inbound consumer to improve form conversion rates, lead quality and lead attribution.
ID Max also delivers key consumer attribute and lifestyle information (hobbies, pet ownership, travel preferences, and much more). This provides insights to drive identity resolution as well as boost your audience segmentation and personalization. You can even access unparalleled predictive intelligence insights such as in-market auto, wealth indicators, and Connex segmentation clusters to identify high-propensity customers.
Infutor’s CRM FreshLink data cleansing and data hygiene tool was built to combat data decay and maximize the power of your CRM by cleansing and linking your consumer data. Going beyond simple maintenance, CRM FreshLink scores and completes identities while providing add-ons to unlock powerful new insights and capabilities that drive unique personalization and segmentation.
“One-and-done” data hygiene programs let data quickly decay — about 30% of a given brand’s consumer data is incomplete or outdated at any given time. CRM FreshLink’s scheduled updates ensure that your data remains accurate and up-to-date.
Learn more about data cleansing and hygiene with CRM FreshLink
When done successfully, the benefits of personalization for the customer are clear. They’ll receive engaging and highly relevant emails, phone calls, display ads and direct-mail offers. Marketers can leverage consumer identity data to provide these benefits, and create seamless cross-channel marketing. For marketers, personalization lifts results and leads to better engagement, improved customer experience, increased brand loyalty, and higher conversion rates.
But when is personalization too personal? Our guide shows brands why the most impactful personalization doesn’t come from just knowing who a customer is, but rather, knowing what they want.
Download to learn more about consumer identity and personalization
