Each consumer takes a unique journey in interacting with your brand. From the point of inbound engagement to conversion and retention, a better knowledge and deeper understanding of consumer identity data will help you more effectively guide each journey.
With as little as a single identifier (name, physical address, landline and mobile phones, or email addresses), Infutor’s ID Max provides identity and lead completion for consumers who engage with your brand. This powerful solution enables lead enrichment, improved lead value, better segmentation and personalization, and increased marketing reach to improve lead conversions.
Whether it’s an online form fill, inbound call center lead, an email, or a refresh of your CRM, ID Max provides the consumer identity resolution needed to drive the most effective inbound and outbound marketing initiatives.
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Infutor’s TrueSource™ Identity Graph features 266 million consumers and 97.5 million daily updates. ID Max leverages this unmatched graph to provide up to three email addresses and up to three phone numbers on each inbound lead using as little as a single identifier (name, address, phone, or email). These identity markers improve marketing reach, form conversion rates, lead quality and lead attribution.
In addition to identity completion, ID Max Plus adds identity scoring and consumer identity verification by providing a score from 0 to 100 that shows the accuracy of the data submitted. You’ll be confident knowing that you’re giving your most valuable leads and customers the best experience, while also maximizing ROI and customer lifetime value.
By adding demographic, auto, property and phone attributes to each consumer identity, you’ll get key insights to drive identity resolution as well as boost your audience segmentation and personalization. ID Max enriches the consumer experience with an unmatched set of identity markers and intelligence, while maximizing conversions, providing relevant offers at the moment of engagement, and improving customer lifetime value.
With ID Max, you’ll even have access to unparalleled attributes to perform analytics and modeling. And our predictive intelligence insights such as in-market auto, wealth and lifestyle indicators, and Connex Segmentation Clusters allow you to identify your high-propensity customers, reducing acquisition marketing costs and driving increased ROI.
