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On Demand Consumer Identity Completion and Enhancement
Each consumer takes a unique journey in interacting with your brand. From the point of inbound engagement to conversion and retention, a better knowledge and deeper understanding of consumer identity data will help you more effectively guide each journey.
With as little as a single identifier (name, physical address, landline and mobile phones, or email addresses), Infutor’s ID Max provides identity and lead completion for consumers who engage with your brand. This powerful solution enables lead enrichment, improved lead value, better segmentation and personalization, and increased marketing reach to improve lead conversions.
Whether it’s an online form fill, inbound call center lead, an email, or a refresh of your CRM, ID Max provides the consumer identity resolution needed to drive the most effective inbound and outbound marketing initiatives.
…turning the unknown
into the known
Data Completion and
Scoring Consumer Identities
Infutor’s TrueSource™ Identity Graph features 266 million consumers and 97.5 million daily updates. ID Max leverages this unmatched graph to provide up to three email addresses and up to three phone numbers on each inbound lead using as little as a single identifier (name, address, phone, or email). These identity markers improve marketing reach, form conversion rates, lead quality and lead attribution.
In addition to identity completion, ID Max Plus adds identity scoring and consumer identity verification by providing a score from 0 to 100 that shows the accuracy of the data submitted. You’ll be confident knowing that you’re giving your most valuable leads and customers the best experience, while also maximizing ROI and customer lifetime value.