- How We Help
- Identity Resolution
Consumers make decisions in an instant, and brands must be just as fast. On both sides of a transaction, these instantaneous first impressions make all the difference.
With ID Ver, Infutor delivers lead scoring and verification that ensures your brand is instantly able to identify and engage with top leads before the competition.. ID Ver also provides the consumer intelligence needed to create the best real-time personalized experience for your current and future customers.
ID Ver leverages Infutor’s massive TrueSource™ Identity Graph of more than 260 million consumers and 97.5 million daily updates to instantly validate and assign a score to all inbound inquiries. The higher the ID verification score, the more accurate the identity information. And more accurate data means more confidence that you’re giving the most valuable leads and customers the best possible experience in order to maximize ROI and customer lifetime value.
ID Ver provides a customizable total lead verification score from 0 to 100. It also provides individual scores for each data element and our scoring model methodology with factors such as incorrect phone or mismatched name and address. You’ll even receive validity scores for each permissibly obtained identity marker (name, physical address, landline and mobile phones, or email addresses) and for the linkage between input identity markers to show the accuracy and currency of your inbound lead data.
Along with inbound lead scoring and verification, ID Ver offers predictive intelligence that empowers marketers to anticipate consumers’ desires and needs. Add demographic, buying power, housing details, auto, and phone attributes to qualify, prioritize, and segment your leads while advancing your people-based marketing and refining in-moment personalization strategies.
ID Ver features lifestyle indicators (hobbies, pet ownership, travel preferences, and much more), and enhanced demographic and property attributes that will drive your analytics and data modeling. Unparalleled predictive intelligence insights such as in-market auto, wealth indicators, and Connex segmentation clusters allow you to identify your high-propensity customers, reduce acquisition marketing costs and drive up ROI.
ID Ver also offers complete access to identity scoring on-demand, in real-time. This powerful platform integrates with virtually any internal system, supercharging your lead scoring and verification efforts. View our real-time API documentation to see how easy you can start your integration.