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Verify, Score, Unlock Instant Insight Into Your Best Inbound Leads
Consumers make decisions in an instant, and brands must be just as fast. On both sides of a transaction, these first impressions make all the difference.
With ID Ver, Infutor delivers lead scoring and verification that ensures your brand is instantly able to identify and engage with top leads before the competition.. ID Ver also provides the consumer intelligence needed to create the best real-time personalized experience for your current and future customers.
Lead Scoring from Zero to 100 in Under a Second
ID Ver leverages Infutor’s massive TrueSource™ Identity Graph of more than 260 million consumers and 97.5 million daily updates to instantly validate and assign a score to all inbound inquiries. The higher the ID verification score, the more accurate the identity information. And more accurate data means more confidence that you’re giving the most valuable leads and customers the best experience in order to maximize ROI and customer lifetime value.
ID Ver provides a customizable total lead verification score from 0 to 100. It also provides individual scores for each data element and our scoring model methodology with factors such as incorrect phone data or mismatched name and address. You’ll even receive validity scores for each permissibly obtained identity marker (name, physical address, landline and mobile phones, or email addresses). And you’ll get scores for the linkage between input identity markers to show the accuracy and currency of your inbound lead data.
A lead score is more than a number —
it’s a level of confidence.