Extended Marketing Reach and Personalization without the Need to Ingest PII
Personally Identifiable Information (PII) consists of identity markers that are unique to a consumer. Names, physical addresses, phone numbers, or email addresses — these are all forms of PII that have long been employed across entire enterprises to create more relevant messaging and better customer experiences.
More recently, non-PII digital identity markers such as Mobile Ad IDs (MAIDs) and hashed email addresses have been created to allow consumers to essentially remain anonymous. However, for brands that are increasingly cognizant of privacy compliant digital marketing, anonymous digital identity markers enable messaging that resonates with these consumers without compromising privacy.