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Extended Marketing Reach and Personalization without the Need to Ingest PII

Personally Identifiable Information (PII) consists of identity markers that are unique to a consumer. Names, physical addresses, phone numbers, or email addresses — these are all forms of PII that have long been employed across entire enterprises to create more relevant messaging and better customer experiences.

Non-PII digital identity markers such as Mobile Ad IDs (MAIDs), hashed email addresses, and IP addresses are utilized to allow consumers to essentially remain anonymous. However, for brands that are increasingly cognizant of privacy compliant digital marketing, anonymous digital identity markers enable messaging that resonates with these consumers without compromising privacy.

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Connect Digital Identity Markers to Your Offline Data

Infutor’s Digital Onboarding solution appends multiple hashed email addresses, multiple MAIDs, and multiple resting IP addresses to your first-party data to improve onboarding rates for digital and programmatic targeting, while improving digital reach by providing cross-device identifiers.

Infutor digitizes consumer audiences to create a safe harbor that eliminates the need to onboard PII to your DSP for digital campaigns. In turn, our on-demand API returns privacy-compliant digital and mobile identities to your brand in less than a second with device linking at the individual and household level. This powerful solution enables you to extend your reach and drive personalized messaging to customers during critical points across their buying journey.

Extend marketing reach and drive personalized messaging without personally identifiable information

Key advantages:

  • Infutor’s industry-leading TrueSource™ Digital Device Graph of 495+ million MAIDs, 200 million resting IP addresses, and roughly 1 billion hashed emails (MD5, SHA1 and SHA256) with over 3.5 billion MAID / hashed email / IP address pairings allows us to match and resolve digital consumer identities, enabling you to maximize digital reach and scale
  • Key deterministic offline attributes (age, home ownership, automobile attributes, wealth indicators, marital status, gender and more) from the TrueSource™ Digital Device Graph drive actionable intelligence and analytics for segmentation and personalization
  • Infutor empowers true omnichannel marketing by providing data that marketers can use across all digital and social platforms enabling a seamless user experience across all devices
  • On-demand API offers real-time functionality, enabling brands to reach consumers at critical points in their purchase process. View our API documentation to see how easy you can begin your integration
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Create a Safe Harbor while Driving Personalization and Extend Marketing Reach with Digital Onboarding

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