Personally Identifiable Information (PII) consists of identity markers that are unique to a consumer. Names, physical addresses, phone numbers, or email addresses — these are all forms of PII that have long been employed across entire enterprises to create more relevant messaging and better customer experiences.
Non-PII digital identity markers such as Mobile Ad IDs (MAIDs), hashed email addresses, and IP addresses are utilized to allow consumers to essentially remain anonymous. However, for brands that are increasingly cognizant of privacy compliant digital marketing, anonymous digital identity markers enable messaging that resonates with these consumers without compromising privacy.
Infutor’s Digital Onboarding solution appends multiple hashed email addresses, multiple MAIDs, and multiple resting IP addresses to your first-party data to improve onboarding rates for digital and programmatic targeting, while improving digital reach by providing cross-device identifiers.
Infutor digitizes consumer audiences to create a safe harbor that eliminates the need to onboard PII to your DSP for digital campaigns. In turn, our on-demand API returns privacy-compliant digital and mobile identities to your brand in less than a second with device linking at the individual and household level. This powerful solution enables you to extend your reach and drive personalized messaging to customers during critical points across their buying journey.
