Mobile Ad IDs (MAIDs), hashed email addresses, and IP addresses create an anonymous online experience for users. However, behind each of these identifiers is a consumer that ultimately makes decisions. And when marketers are equipped with the right consumer identity data and intelligence, they gain an understanding of the consumer.
Lifestages, buying propensities, motivations, and more are what define the choices an individual makes along their buyer’s journey. By knowing everything possible about anonymous consumers, marketers are able to customize each experience with their brand based on the customer’s specific needs.
With Infutor’s Digital Personalization solution, marketers leverage anonymous digital identities to optimize digital campaigns with essential offline attributes that shed light on your consumers’ needs and preferences.
Leverage powerful consumer identity data and intelligence such as age, home ownership, automobile attributes, wealth indicators, marital status, gender and even Connex Segmentation Clusters to segment audiences in a privacy compliant and anonymous way. Audience segmentation through Digital Personalization allows you to drive tailored digital messaging and custom offers that resonate with consumers without the need for knowing or storing personally identifiable information (PII).
