Achieve Personalized Marketing in an Anonymous Digital World
Mobile Ad IDs (MAIDs) and hashed email addresses create an anonymous online experience for users. However, behind each of these devices or email addresses is a consumer that ultimately makes decisions. And when marketers are equipped with the right consumer identity data and intelligence, they gain an understanding of the consumer behind the anonymous device or email.
Lifestages, buying propensities, motivations, and more are what define the choices an individual makes along their buyer’s journey. By knowing everything possible about anonymous consumers, marketers are able to customize each experience with their brand based on the customer’s specific needs.