The Independent Association Recognizes Significance of Identity Management, Identity Resolution for Lead Generation with Addition
Consumer identity management expert Infutor has announced that its Chief Marketing Officer Dave Dague has been appointed to the board of directors of LeadsCouncil, the main independent association for the online lead generation industry.
LeadsCouncil’s members are companies in the online lead generation industry from buyers to sellers, technology solution providers, and investment professionals. All members are united in a common goal of promoting lead generation best practices and fostering trust regardless of vertical.
“It is an honor to join the LeadsCouncil board of directors and connect with industry peers as we further the important efforts in the space and continue to ensure it is done in an ethical and privacy-compliant manner,” Dague said.
LeadsCouncil’s mission is to educate and advocate on behalf of the buyers and sellers engaged in all forms of lead generation, ensuring that all participants deliver value and follow ethical as well as federal and state guidelines when conducting their business. LeadsCouncil assures its independence and ability to unbiasedly establish these ethical standards by appointing lead generation experts to its leadership team who do not run any lead generation offers of their own.
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“Dague brings an impressive record of experience and insight to the Council with three decades in the information services and analytics industry, particularly in cross-channel consumer identification, verification, and marketing in a variety of industries,” said Rob Seaver, Executive Director at LeadsCouncil. “We are thrilled to have him collaborating alongside our team of lead generation experts and are excited to see him help further shape the industry.”
Infutor’s industry leading Identity Graph and identity resolution services provide clients with a 360-degree view of consumer identity and attribute information. The company helps verify, complete and inbound fractional consumer identities on demand; then completes and enhances customer profiles with highly predictive attribute and segmentation data including audience clusters for analytics initiatives. Infutor also empowers high-reach, highly relevant omnichannel marketing by providing identities and intelligence that brands use offline, and across all digital and social platforms. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.
LeadsCouncil is an independent association comprised of performance marketing publishers, advertisers and technology providers. For an updated Board Member List, please visit the LeadsCouncil website. For more information visit leadscouncil.org