Episode 34 – A Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions

Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply...

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Episode 33 – Privacy, Security, and Data-Driven Success with Colin Marden, Sr Solutions Architect at Amazon Web Services

Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only...

Podcast

Episode 32 – How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significa...

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Episode 31 – Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, w...

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Episode 30 – Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience. But what will the future of CTV advertising look like? ...

Podcast

Episode 29 – Using Data to Drive the Success of Your Business with Viva Chu of Good Boy Studios

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends...

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Episode 28 – Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends. But how can brands leverage retail media advertising to tap into user data and optimize their camp...

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Episode 27 – Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab

The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them? ...

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Episode 26 – Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play. But personalization goes beyon...

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Episode 25 – Identity Revolution 2021 and What to Look for in the Year Ahead

For Identity Revolution’s 25th episode and to kick off a new year, we wanted to take a look back at an amazing roster of guests we have already had the privilege to speak with. We sought to find the leaders helping set the pace of innovation on al...

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Episode 24 – Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with c...

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Episode 23 – How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads

No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, you’ll need data at the foundation. But consumers are more aware than ever of the value and power of their pe...

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