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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Tim Finnigan sits down with Drew Warmington, Founder at iLeads to explore what still drives lead generation: matching consumer intent with real...
Tim Finnigan and Gina Ive explore cross-platform media measurement and why identity resolution keeps reporting...
How marketing teams are adapting to AI, data, and shifting buyer behavior with guest speakers Nola Soloman, Kelly Barrett and Becky...
Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up...
Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up...
Kalli Chapman explains how marketing efforts must drive outcomes, whether through immediate sales or long-term...
Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based...
Stephen explains how younger, price-sensitive consumers now shop more than ever, using digital tools to compare quotes and switch providers....
Ian explains how Anthropologie builds clean, unified customer data and blends it with behavioral insights—both online and in...