Episode 6 – Protecting the Email Inbox with Keith Petri, CEO & Founder of lockr

Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular to...

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Episode 5 – How to Meet Customer Expectations With Bob Armour, CMO of M1 Finance

Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers. But in order to generate revenue f...

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Episode 4 – Using Value Exchange to Form Lasting Relationships With Customers with Mike Scafidi of Digitas

In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for projec...

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Episode 3 – How to Define the Unified Customer Profile with Barry Padgett of Amperity

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to ap...

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Episode 2 – How to Deal With Data Privacy Regulations When Operating Globally With Todd Rose of InMobi

If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport a...

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Episode 1 – Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast. Matt and our host Z...

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Episode 34 – A Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions

Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply...

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Episode 33 – Privacy, Security, and Data-Driven Success with Colin Marden, Sr Solutions Architect at Amazon Web Services

Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only...

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Episode 32 – How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significa...

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Episode 31 – Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, w...

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Episode 30 – Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience. But what will the future of CTV advertising look like? ...

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Episode 29 – Using Data to Drive the Success of Your Business with Viva Chu of Good Boy Studios

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends...

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