What does improv have to do with best practices in business? A lot, actually. Host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, & Business Development at The Second City. Kelly shares his thoughts o...
What's the future of broadcast TV? Can it compete with online options? In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our hos...
Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.
The tech industry is constantly changing, and it’s vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can’t have all the answers. In this episode of The Marketing Rapport...
Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular to...
Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers. But in order to generate revenue f...
In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for projec...
The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to ap...
If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport a...
Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast. Matt and our host Z...
Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply...
Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only...