Data has become an integral part of businesses operated nowadays. Therefore, we shouldn't underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of muc...
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. This native New Yorker, living in Chicago now, gives us insigh...
Data has to be accurate. But what is more important - accuracy or the breadth of data? Even though it is hard to deal with changes in data, its relevance is crucial. In marketing, however, the breadth of the data is more important than its accurac...
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technolo...
How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sal...
It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht. As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agric...
It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's ...
On any given day, you can probably find Xavier Riley tinkering with the data. As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data ban...