Extend First-Party Digital Identity Data Across More Digital Marketing Channels
Infutor’s email database features multiple email addresses per consumer. This rich email data will increase your likelihood of finding and engaging consumers throughout more channels. Improve audience scale, reaching more of your most valuable consumers with consistent omnichannel messaging.
Resolve Known and Anonymous Digital Identities to Build Complete Profiles
Total Email ID’s email addresses serve as the identifiers required for effective digital identity resolution. By leveraging our known consumer identifiers (multiple email addresses, name, address, and phone numbers), you can link duplicate and disparate consumer records into a single profile. This drives effective omnichannel segmentation and personalization strategies.
Maximize Inbound Consumer Engagement
Email data is the foundational link from an online form submission to a complete consumer identity. By resolving disparate email addresses to a single digital consumer identity, you can enable real-time inbound lead verification, scoring, completion and prioritization. This empowers customer service and sales teams to provide consistent, relevant messaging, improving engagement and conversions.
Enable More Accurate Digital Marketing Attribution
Our email database provides up to 10 email addresses and hashed email addresses per person. This rich email database fuels identity resolution, so you can link a visitor back to their customer profile — even when the provided email differs from the initial engagement email. Multiple email identity markers provide an effective way to increase attribution without increasing spend.
The Advantage of Infutor’s Email Addresses:
Why do the most sophisticated data companies in the world turn to Infutor to power their products?
Our identity analytics process. Infutor’s email database undergoes intense cleansing, verification and linking processes. We know how to transform disparate data into authoritative digital consumer identities to vastly improve your digital marketing scale, improve consumer engagement, and enable attribution.
Process to Validate Our Email Database
- Receive monthly feeds from high-confidence email data sources
- Cleanse and parse name/address data using proprietary tables and algorithms
- Validate against our TrueSource™ Identity Graph
- Enrich with known identity markers (name, physical address, landline and mobile phones, or email addresses)
- Apply confidence scores
Read Infutor’s Email Data White Paper
Some marketing technology pundits have prematurely penned the obituary of the use and utility of email in marketing campaigns, claiming it’s oversaturated and just outdated when compared to social, programmatic and mobile channels. In truth, email data is more viable and vital than ever — but for an entirely different purpose than communicating with customers and leads.
Email addresses are perhaps the most valuable digital identity markers — it’s the key information needed to identify a consumer and tie together disparate pieces of a consumer’s identity.
Download to learn more about email as an identity marker.