High Propensity Scores Produce Results
Propensity scores factor in a wealth of non-browser transactional data and consumer demographics, including geography. Unlike other models, our scores include both positive and negative purchase behaviors, such as poor payment transactions and bankruptcy filings.
Dealers and agencies can use this intelligence to reach high propensity auto shoppers through a complete omnichannel approach. Fuel programmatic display, email, social and direct mail campaigns with unmatched auto data.
And by layering in consumer attributes such as age, gender, household income and presence of children, marketers can target consumers at all life stages. This additional data drives personalization and segmented campaigns that speak to consumers with relevant messaging as their automotive needs and priorities evolve.