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Infutor Auto Data Drives Marketing for Known High Propensity Auto Shoppers

An auto marketer’s chances for success skyrocket when they target consumers at the right time with the right offer. That’s the driving force behind Infutor’s Auto In-Market solution. Combining robust auto data with advanced analytic modeling, Auto In-Market identifies active auto shoppers and scores their propensity to buy based on purchase behavior and ownership history.

couple picking new car
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100

100

100

High Propensity Scores Produce Results

Propensity scores factor in a wealth of non-browser transactional data and consumer demographics, including geography. Unlike other models, our scores include both positive and negative purchase behaviors, such as poor payment transactions and bankruptcy filings.

Dealers and agencies can use this intelligence to reach high propensity auto shoppers through a complete omnichannel approach. Fuel programmatic display, email, social and direct mail campaigns with unmatched auto data.

And by layering in consumer attributes such as age, gender, household income and presence of children, marketers can target consumers at all life stages. This additional data drives personalization and segmented campaigns that speak to consumers with relevant messaging as their automotive needs and priorities evolve.

Immediately deploy personalized campaigns and offers across multiple channels based on scoring for five auto data segments:

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New
Vehicles

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Used
Vehicles

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Auto
Insurance

finance dollar icon

Auto
Finance

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Parts and
Service

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car dealership lot full of cars

How Auto In-Market
High Propensity Targeting Works

  • Select Your Audience: Target auto shoppers by geography, auto make, model, year or other core attributes
  • Propensity Scoring: Select In-Market propensity scores from 10-100 to target those auto shoppers in your audience most likely to convert
  • Omnichannel Distribution: Leverage the auto data in multiple channels including email, social, programmatic, or direct mail

Infutor’s comprehensive auto data includes
over 182 million automobiles with VIN, make, model and year

Be the first to reach auto shoppers who are most likely to buy with Infutor auto data

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