- How We Help
- Identity Resolution
The rising cost of homes in the U.S. combined with stagnant earnings is leading more homeowners to stay put rather than seek a new home. The result? Historically high levels of home equity. At the end of 2018, home equity levels in the U.S. reached nearly $15 trillion. That total bests the 2006 peak by $1 trillion and creates a market of consumers likely to leverage their home’s equity to invest in home renovations, college tuition, debt consolidation, and more through home equity loans.
Countless lenders are in line to make offers to these homeowners. To gain an edge, marketers need the best home equity data — and consumer intelligence data — in order to target the best prospective borrowers with the most relevant messaging. Infutor delivers that edge with its Connex Home Equity Value solution.
Infutor’s Connex Home Equity Value solution leverages a powerful combination of consumer identity data, property data and advanced machine learning. Our Connex Home Equity Value solution calculates home equity levels, while offering consumer identity data to help marketers understand the lifestyles, behaviors and propensities of the homeowner. Based on unregulated and non-credit data, our home equity data solution provides marketers a much more cost-effective option than regulated data.
Connex Home Equity Value enables mortgage and financial services marketers to:
Fueled by consumer identity data from Infutor’s unmatched national property database (home features, tax assessments, location, and more) along with home sales data, the Connex Home Equity Value solution provides a highly accurate calculation of available equity in a home.
The Connex Home Equity Value data is powered by Infutor’s robust Identity Graph, which is based on deterministic, authoritative and permissible data extracted from deed and property information, telephone data, subscription services and numerous other privacy- and security-compliant original sources.
Based on unregulated and non-credit data, the Connex Home Equity Value solution empowers cost-effective marketing initiatives including: