Connex
Home Equity Value

Identify the Best Prospective Borrowers Through Home Equity Data

With the fluctuating housing market bringing on new home buyers and movers, while many others are staying put, it can be hard to pinpoint the homeowners with a high level of home equity. But there is a market of consumers likely to leverage that equity to invest in home renovations, college tuition, debt consolidation, and more through home equity loans.

Countless lenders are in line to make offers to these homeowners. To gain an edge, marketers need the best home equity data — and consumer intelligence data — in order to target the best prospective borrowers with the most relevant messaging. Infutor delivers that edge with its Connex Home Equity Value solution.

Understand the Equity of a Home
— and the Homeowner

Infutor’s Connex Home Equity Value solution leverages a powerful combination of consumer identity data, property data and advanced machine learning. Our Connex Home Equity Value solution calculates home equity levels, while offering consumer identity data to help marketers understand the lifestyles, behaviors and propensities of the homeowner. Based on unregulated and non-credit data, our home equity data solution provides marketers a much more cost-effective option than regulated data.

Connex Home Equity Value enables mortgage and financial services marketers to:

• Accurately target and convert prospects with predictive models that leverage home sales data and property attributes such as home features, tax assessments and location, among others.
• Increase online and offline marketing reach by activating multi-channel audiences through our robust identity data.
• Personalize programs and offers to engage and convert the right consumers in the right channels at the right time.
• Identify the best audiences for product-specific cross-sell, up-sell and line extension strategies.
• Increase customer retention and lifetime value.

Home Equity Data:
Glue for Stronger Models

Fueled by consumer identity data from Infutor’s unmatched national property database (home features, tax assessments, location, and more) along with home sales data, the Connex Home Equity Value solution provides a highly accurate calculation of available equity in a home.

The Connex Home Equity Value data is powered by Infutor’s robust Identity Graph, which is based on deterministic, authoritative and permissible data extracted from deed and property information, telephone data, subscription services and numerous other privacy- and security-compliant original sources.

Infutor offers complete access to our home equity model through full file data license, batch process and on-demand, in real-time. Our API integrates with virtually any internal system, supercharging your marketing efforts. View our real-time API documentation to see how easy you can begin your integration.

Building Marketing Strategies
with Home Equity Data

Based on unregulated and non-credit data, the Connex Home Equity Value solution empowers cost-effective marketing initiatives including:

• Targeted acquisition: Identify prospect audiences where market value is a key driver for acquisition; using home equity value as an enhanced indicator for wealth and net worth to drive multi-channel targeting and acquisition strategies.
• Retention, cross-selling and lifetime value: Identify the best audiences for product-specific cross-sell, up-sell and line extension strategies; delivering personalized messaging and offers that engage and increase ROI.
• Improved intelligence and consumer insights: Layer home equity data with additional consumer demographic and property attributes to drive improved understanding of consumers within the home for advanced segmentation and profiling strategies (for example, segmenting home equity loan prospects based on their needs: college tuition, home renovations, debt consolidation, and more).
• Data science and analytics: Ingest the home equity data into first-party identity graphs or CRM systems to enable data science and advanced analytics and modeling.